Evolution of the VW GTI

July 30th, 2014 |

The VW GTI, Golf, has a pretty interesting, 40 year history, and though it isn’t as popular as it once was; it would be a major understatement for one to label it as a used car, as some mistakenly does.  The well-known German automaker, Volkswagen, first introduced the Golf in 1974.  Critics and experts alike often debate that the import’s nameplate stems from Volkswagen’s assumed tradition of titling their autos from famous “winds”; although there has never been any solid evidence to support this.  The VW Golf also undertakes different names/titles according its geographical location; i.e. in Mexico it’s known as the Volkswagen Caribe, but in the United States and Canada it’s the Volkswagen Rabbit, while being entitled “Golf” elsewhere.  The VW GTI was designed as a “Compact Car” to succeed the ever-popular VW Beetle, and now has a production life that spans 4 decades and 7 generations! Read the rest of this entry »

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ploked

The Buoy Is Back In Town, Making Waves!

June 26th, 2010 |

Reid Stowe has been smooth sailing the media waves after returning from his three-year wet dream to sail around the world without land stops. As he drifted to a dock for the first time in 1,152 days, he choked back tears, acknowledging his parents and greeting his 23- month-old son for the first time.

Reid Stowe broke the record at sea and took his place as water cooler conversation. Not since Captain Sully took on feathered evil doers and saved a plane full of lives landing in the Hudson has there been so much excitement on our oily waterways (oh right, except for that other record breaker this year, BP). The alerted press stationed and readied their cameras as Reid Stowe went from loner in water to wet wipes on land. No sign of a shell shocked man as he spoke for the cameras and united with his family. It’s the good ending for a man that has the same look on his face as the charismatic and tragic bear lover/ bear dinner, Timothy Treadwell. And the resourcefulness of the young nomad, Christopher McCandless. His story, among others in the book Into The Wild, was later made into stinging recreation on celluloid. Read the rest of this entry »

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Rocky Mills

Were You One of April’s Internet Fools?

April 6th, 2010 |

Let’s face it, April Fools’ Day isn’t the same as you get older. You kind of push it aside like the Easter Bunny or the fat man in the red jump suit that gives you presents. Thanks to the Internet, this is the reason why some of us became victims on April 1st. These pranks weren’t the standard “Rick Roll.” No my friends, these were very plausible situations and some people (myself included) forgot it was April Fools’ Day and took them to heart. Here are three of my favorites:

  • YouTube – The video site took a step in a strange direction by giving users the option to convert videos to text only, making the screen look like something out of  “The Matrix.” The option was noted under “TextP” and YouTube claimed that for every second you spent in “TextP” mode, you would be saving the site a whole dollar. I’m not sure how many people bought into that idea, but it was a clever one.

  • Bieber Fever –  Funny Or Die caught the Bieber bug as the site announced that it had been bought by singer Justin Bieber. The site’s logo became “Bieber or Die” and videos of Justin were pretty much the only thing on the main page. I have to hand it to the site and even to Bieber himself. Funny or Die got a ton of publicity from his fans that wandered over out of curiosity. Bieber also appealed to a broader, more adult (though probably less mature) audience by showing his sense of humor.

 

  • Google’s Name Change – Google is known for changing its logo to cater to what’s happening. On its birthday, we see candles. July 4th, fireworks, and so on. In those instances, the Google name remains intact and creative visuals are added to enhance it. You can imagine the shock of millions as they logged on and saw an entirely different name – “Topeka.”  Clicking on it led you to the Google Blog where we learned that the name change came in honor of Topeka, Kansas, which is informally going by the name “Google” for a month. Adding to the reciprocity was a section on how to properly use the term “Topeka”  and specifics involving brand identity under the new name. This was probably the prank that affected the larest number of people and many probably thought it was real. Thankfully, it isn’t. Saying you “Topeka’ed” someone sounds a little dirty.

These were just three of the more popular April Fools’ hijinks from 2010, but there were far more that hit the web that slipped under our radar (4Chan, anyone?). In closing, we have to bequeth honorable mentions to Starbucks for  introducing new cup sizes and to CollegeHumor for opening In-N-Out Burger in NYC. Can’t wait until next year to see what the Internet, in all of its nonsensical glory, has to offer.

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Sunil Ramsamooj