The Buoy Is Back In Town, Making Waves!

June 26th, 2010 |

Reid Stowe has been smooth sailing the media waves after returning from his three-year wet dream to sail around the world without land stops. As he drifted to a dock for the first time in 1,152 days, he choked back tears, acknowledging his parents and greeting his 23- month-old son for the first time.

Reid Stowe broke the record at sea and took his place as water cooler conversation. Not since Captain Sully took on feathered evil doers and saved a plane full of lives landing in the Hudson has there been so much excitement on our oily waterways (oh right, except for that other record breaker this year, BP). The alerted press stationed and readied their cameras as Reid Stowe went from loner in water to wet wipes on land. No sign of a shell shocked man as he spoke for the cameras and united with his family. It’s the good ending for a man that has the same look on his face as the charismatic and tragic bear lover/ bear dinner, Timothy Treadwell. And the resourcefulness of the young nomad, Christopher McCandless. His story, among others in the book Into The Wild, was later made into stinging recreation on celluloid. Read the rest of this entry »

Be Sociable, Share!
1
Rocky Mills

Were You One of April’s Internet Fools?

April 6th, 2010 |

Let’s face it, April Fools’ Day isn’t the same as you get older. You kind of push it aside like the Easter Bunny or the fat man in the red jump suit that gives you presents. Thanks to the Internet, this is the reason why some of us became victims on April 1st. These pranks weren’t the standard “Rick Roll.” No my friends, these were very plausible situations and some people (myself included) forgot it was April Fools’ Day and took them to heart. Here are three of my favorites:

  • YouTube – The video site took a step in a strange direction by giving users the option to convert videos to text only, making the screen look like something out of  “The Matrix.” The option was noted under “TextP” and YouTube claimed that for every second you spent in “TextP” mode, you would be saving the site a whole dollar. I’m not sure how many people bought into that idea, but it was a clever one.

  • Bieber Fever –  Funny Or Die caught the Bieber bug as the site announced that it had been bought by singer Justin Bieber. The site’s logo became “Bieber or Die” and videos of Justin were pretty much the only thing on the main page. I have to hand it to the site and even to Bieber himself. Funny or Die got a ton of publicity from his fans that wandered over out of curiosity. Bieber also appealed to a broader, more adult (though probably less mature) audience by showing his sense of humor.

 

  • Google’s Name Change – Google is known for changing its logo to cater to what’s happening. On its birthday, we see candles. July 4th, fireworks, and so on. In those instances, the Google name remains intact and creative visuals are added to enhance it. You can imagine the shock of millions as they logged on and saw an entirely different name – “Topeka.”  Clicking on it led you to the Google Blog where we learned that the name change came in honor of Topeka, Kansas, which is informally going by the name “Google” for a month. Adding to the reciprocity was a section on how to properly use the term “Topeka”  and specifics involving brand identity under the new name. This was probably the prank that affected the larest number of people and many probably thought it was real. Thankfully, it isn’t. Saying you “Topeka’ed” someone sounds a little dirty.

These were just three of the more popular April Fools’ hijinks from 2010, but there were far more that hit the web that slipped under our radar (4Chan, anyone?). In closing, we have to bequeth honorable mentions to Starbucks for  introducing new cup sizes and to CollegeHumor for opening In-N-Out Burger in NYC. Can’t wait until next year to see what the Internet, in all of its nonsensical glory, has to offer.

Be Sociable, Share!
0
Sunil Ramsamooj

SXSW Text!! Group Text from Brightkite, Oh Yes

March 17th, 2010 |

Local Texans in Austin are either grumbling about the slew of youths and db’s about to infiltrate their fair city, or rubbing their palms together for the tourist payday as the 24th Annual Music & Media Conference, South By Southwest, gets going (or should I say, growing). With social media, networking, technology, branding power, and everything else expanding faster than child obesity, so does SXSW and the amount of attendees.

The Interactive and Film portion kicked off on March 12th with trade shows, conferences, discussion panels, celebrity interviews, and film screenings, industry parties, etc. The big balls officially drop on the 17th, as bands from far and wide will melodically mount and rotate the 80-plus stages in downtown Austin. It’s hard to imagine the scope of planning that goes into the non-stop schedule, and if you think you have your itinerary all mapped out, think again. It’s going to get messy once the texts start pouring in – “Go see this show”, “Come to such-and-such film” – and your days become 90% planning, totally souring what should be a liberating mood.

So, we can all count our blessings for phones with email and the “what-the-f*ck did we do before” invention of text…but, like the dearly departed Corey Haim, everything has its limits. For example, if you’re at SXSW, you might text a group of friends, and then you get a text back, you respond, you get one from someone else and you fill them in on what you already heard back, and thus begins the chaotic cycle of simply trying to meet up with your goddamned friends. Sucks to be popular, don’t it?!?

Well, for you high-in-social-demand types, scratch the above time-consuming malarkey. With the new Brightkite Group Text, you can hit all your loyal buddies at once and start a big old text-versation – including pics.  You can use it from your computer, iPhone, iPhone touch, even if you’re not a member of Brightkite. With it, you can still text back from your phone and it will go to everyone on the list in the Group Text. It’s like the “Reply All” of texting. But the awesome thread is still saved with Brightkite, if – unthinkable as it seems – you can’t remember last night.

But for those of you looking to downsize your phone bill, you can cancel that bastard and use Brightkite’s Group Text for all your texting needs. Then meet up with your friends and borrow their phone!  Bite me, Verizon – can you hear me now, bitch?

Be Sociable, Share!
0
Rocky Mills