July 26th, 2012 |

Users can survey song choices, baby names, even presidential candidate preference

CINCINNATI (July 16, 2012) – Today mob{s}way announces the launch of, a free application that allows Twitter users to set up and track the results of their own opinion polls. Users can gauge support for everything from ice cream flavors to presidential candidates.

“The idea began as a way to use Twitter to gather data about how people feel about certain topics,” said Ryan Kanzeg, co-developer and co-founder of mob{s}way.

Here’s how mob{s}way works: Users first go to and set up a #trackTag, a Twitter hashtag that is the topic to be voted upon. They then send a Tweet inviting their followers to vote, including the #trackTag. Followers then Tweet the #trackTag as well as a #voteTag, which is their choice in the poll. Mob{s}way does the rest, keeping track of all the #voteTags people Tweet along with the #trackTag.

For example, a couple trying to choose a name for their baby sets up the poll #jonesBabyName. They Tweet to their followers: “Help us choose our baby’s name by Tweeting #jonesBabyName #Michael or #jonesBabyName #John.” One of their followers Tweets “My Dad was named John so I vote for #jonesBabyName #John.” Mob{s}way counts that Tweet as one vote for the name John. Read the rest of this entry »

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6 Steps That Can Make or Break Your Twitter Brand

October 14th, 2010 |

Building your brand on Twitter is an important part of whether or not your brand/image will be successful on Twitter.  It is imperative that you not only build a targeted following, but more importantly that you create a conversation with or at a minimum provide your followers with useful information.

In this post, I am not going to go over the basics such as filling out your Twitter profile and uploading an avatar.  You can read about that type of stuff in “Basics of Building Your Twitter Profile.”  Instead I will discuss several items you should focus on should you want your twitter brand to succeed.

Be Proactive

Many tweeps commonly have questions or problems they need help with.  This is your opportunity to step in and come to the rescue by answering their question or atleast referring them to a source that may help them.  By helping them, you not only solve their issue, you help establish credibility and identity among the Twitter community. Read the rest of this entry »

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Basics of Building Your Twitter Profile

October 11th, 2010 |

Let’s take a step back to some basics today.  By now, you should be well on your way in building your twitter profile.  I am going to review some basics that you need to be sure you have covered in your twitter account.

Establishing An Identity

First and foremost, I hope you are using your online “brand” as your twitter username.  For example, has the twitter username “ploked“.  This helps to establish brand and relationship of a site with a twitter account.  If you are not using a name that can identify with your site, business, or identity, I suggest changing your username to suit this.

Do you still have the a basic or default twitter background for your profile?  If so, you do need to take a few minutes and invest some time in creating Read the rest of this entry »

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