With the recent loss of Michael Jackson, we were able to witness not only the loss of a music icon (whether you loved or hated him is irrelevant), but also the impact and benefit of real time search capabilities. Real time search is one of the strongest features of Twitter.
Ploked previously covered the aspect of Twitter being a search engine. Not only is Twitter a search engine, it provides something that even Google or other search engines can not provide…real time results. This was witnessed first hand when reports/rumors of Michael Jackson’s death began to surface.
Antiquated Search Results
Should you have tried to search Google, Yahoo or even Bing, you had little luck finding out what was going on. Even if there were news outlets that confirmed his actual death, these old school search engines did not have the story indexed within their search results immediately. Therefore the casual internet user may have had trouble finding confirmation of his death right after the report of his passing was confirmed at a media outlet. Read the rest of this entry »
As previously discussed, Twitter is a powerful search tool. But did you know that Twitter has an advanced search? Using the advanced search feature can really help you target exactly what you are looking for.
Searching on Twitter is great to find relevant results in a near real time fashion. But what makes the advanced search even better is that you can use it help you search for things locally.
Let’s Play Some Golf
For example, let’s say you are visiting Houston and are interested in playing a round of golf. Not real familiar with Houston, and you don’t feel like sifting through the yellow pages, or want to sort through Google search results. Instead you jump onto the advanced Twitter search and enter the criteria you are looking for. Read the rest of this entry »
We all know that word of mouth advertising is one of the best and most effective forms of advertising. In fact, for the most part does not cost anything except for the time you put into it. Some benefits of word of mouth advertising are increase exposure to your brand or site, build a targeted following, and create new friendships that may lead to new opportunities further down the road.
So what is one of the best tools for word of mouth advertising? Twitter of course! Let’s take a look at some ways to utilize Twitter to help make your site go viral.
Why Buy The Cow, If You Get The Milk For Free
When posting a tweet, you need to offer your follower a reason to click on the link you provide. Aside from a clever/catchy title, you don’t want to give them everything they need to know in the tweet. Leave something to Read the rest of this entry »
