Sponsored Tweets, an IZEA company formerly known for “Pay Per Post” that paid bloggers to write about specific products has moved into Twitterdom. Sponsored Tweets offers Twitter users the option of sending their followers messages that hype brands or products. The chosen Twitterers get paid based upon a flat-fee per Tweet, or the number of clicks that their Tweets rack up.
Mashable described Sponsored Tweets method of doing business;
The Sponsored Tweets platform works by giving advertisers the ability to create campaigns and select, invite, and approve Twitterers of their choosing to participate in their sponsored campaigns. On the flip side, Twitterers can set their pay rate and find opportunities to tweet on behalf of advertisers and get paid per tweet and/or click.
Similar to its blogging program, Sponsored Tweets will carry disclosure in the form of a #spon hashtag. In other words, if someone is being paid to tweet about a product, it will be disclosed, assuming that users follow the rules. Read the rest of this entry »
Sorry…I know! My last post was also on Twitter. I apologize! Yet, there’s some big news coming from the little company that’s taking the nation…make that the globe…by storm. There are companies that would be happy to be mentioned in a newscast or blog post once a month; Twitter’s being mentioned by traditional media (TV, radio, cable, etc.) on a daily basis while online it’s nearly impossible to keep up with the “little bluebird that could.”
What’s up with Twitter? First, and most importantly, ClickZ reported that Twitter surpassed Facebook as the most emailed link included in an email marketing campaign. Read the rest of this entry »
I’m a self-confessed social media amateur and a twitter addict. It started when I started hanging around with a techy crowd and now it’s taken over. We live in the instant age. Message and branding has to have instant impact, websites are dated in a week and it’s a full time job just keeping up with the terminology. We now speak a whole new language and have had to learn on the hoof how to communicate a clear message.
In my business I’ve been developing the SM channels for the last 6 months and have managed to integrate this as central to our sales, marketing and delivery plan. (We deliver consultancy and training to recruitment Businesses.). From this I have 10 commandments to pass on when deciding on social media strategy that I hope will help you in choosing your path: Read the rest of this entry »
