Texas Tech coach Mike Leach has taken a stand against Twitter, and social media in general. According to Fanhouse, he made it clear that “Anybody that wants to play for us doesn’t have a Twitter page.”

This firm stance against the micro-blogging service stemmed from an incident where a player tweeted a sarcastic comment about the coach being late to a team meeting. According to the Lubbock Avalanche-Journal, linebacker Marlon Williams wondered why he was still in a meeting room when “the head coach can’t even be on time.” Since then, the tweet has been deleted and his page  is now where to be found.

This little Twincident (yeah, I just made that up, see if it takes off), begs a larger question. Who is in the wrong? Moreover, should the NCAA come up with social media policies similar to the NFL or the NBA ? Read the rest of this entry »

Sponsored Tweets, an IZEA company formerly known for “Pay Per Post” that paid bloggers to write about specific products has moved into Twitterdom. Sponsored Tweets offers Twitter users the option of sending their followers messages that hype brands or products. The chosen Twitterers get paid based upon a flat-fee per Tweet, or the number of clicks that their Tweets rack up.

Mashable described Sponsored Tweets method of doing business;

The Sponsored Tweets platform works by giving advertisers the ability to create campaigns and select, invite, and approve Twitterers of their choosing to participate in their sponsored campaigns. On the flip side, Twitterers can set their pay rate and find opportunities to tweet on behalf of advertisers and get paid per tweet and/or click.

Similar to its blogging program, Sponsored Tweets will carry disclosure in the form of a #spon hashtag. In other words, if someone is being paid to tweet about a product, it will be disclosed, assuming that users follow the rules. Read the rest of this entry »

Sorry…I know! My last post was also on Twitter. I apologize! Yet, there’s some big news coming from the little company that’s taking the nation…make that the globe…by storm. There are companies that would be happy to be mentioned in a newscast or blog post once a month; Twitter’s being mentioned by traditional media (TV, radio, cable, etc.) on a daily basis while online it’s nearly impossible to keep up with the “little bluebird that could.”

What’s up with Twitter? First, and most importantly, ClickZ reported that Twitter surpassed Facebook as the most emailed link included in an email marketing campaign. Read the rest of this entry »