So the latest Mashable article on the use of social media points to emarketer results indicating that two-thirds of marketers use social media in some capacity. The number is projected to increase to 82% in the next 12 months leaving a mere 12% of businesses uninterested in using the online outlet. The reasons companies aren’t using? They range from not knowing what to do, to not understanding measurement and benefits, to believing it is a poor use of employee time.
As this seems to be a great thing for businesses like myself that teach companies how to use social media and help create and execute social media plans, it definitely leaves the social media space cluttered. The space is becoming filled with a lot more noise than a few months ago, and the noise can definitely get in the way of effective messaging. Read the rest of this entry »
Sorry…I know! My last post was also on Twitter. I apologize! Yet, there’s some big news coming from the little company that’s taking the nation…make that the globe…by storm. There are companies that would be happy to be mentioned in a newscast or blog post once a month; Twitter’s being mentioned by traditional media (TV, radio, cable, etc.) on a daily basis while online it’s nearly impossible to keep up with the “little bluebird that could.”
What’s up with Twitter? First, and most importantly, ClickZ reported that Twitter surpassed Facebook as the most emailed link included in an email marketing campaign. Read the rest of this entry »
Monitoring your brand or website on Twitter is crucial to the success of any person or business. One problem everyone has is figuring out who or what is being tweeted about your site. Nearly all tweets on Twitter contain shortened URL’s which makes it difficult to keep tabs on what is being tweeted that concerns your site.
Everyone Tweets Differently
While there are common tweeting formats that are followed by most Twitter users, such as using “@yourusername” in a tweet referring to you or your site, there are many who simply add or create their own text or response, then post the link to your site. If these users choose to use their own URL shortener and also fail to put “@yourusername” in the tweet, chances are you will not have any idea something has been tweeted about your site. Read the rest of this entry »
