6 Steps That Can Make or Break Your Twitter Brand

October 14th, 2010 |

Building your brand on Twitter is an important part of whether or not your brand/image will be successful on Twitter.  It is imperative that you not only build a targeted following, but more importantly that you create a conversation with or at a minimum provide your followers with useful information.

In this post, I am not going to go over the basics such as filling out your Twitter profile and uploading an avatar.  You can read about that type of stuff in “Basics of Building Your Twitter Profile.”  Instead I will discuss several items you should focus on should you want your twitter brand to succeed.

Be Proactive

Many tweeps commonly have questions or problems they need help with.  This is your opportunity to step in and come to the rescue by answering their question or atleast referring them to a source that may help them.  By helping them, you not only solve their issue, you help establish credibility and identity among the Twitter community. Read the rest of this entry »

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Uncover Every Tweet About Your Website

July 8th, 2009 |
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Monitoring your brand or website on Twitter is crucial to the success of any person or business.  One problem everyone has is figuring out who or what is being tweeted about your site.  Nearly all tweets on Twitter contain shortened URL’s which makes it difficult to keep tabs on what is being tweeted that concerns your site.

Everyone Tweets Differently

While there are common tweeting formats that are followed by most Twitter users, such as using “@yourusername” in a tweet referring to you or your site, there are many who simply add or create their own text or response, then post the link to your site.  If these users choose to use their own URL shortener and also fail to put “@yourusername” in the tweet, chances are you will not have any idea something has been tweeted about your site. Read the rest of this entry »

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Finding the Almost Perfect Twitter Username When Yours Is Already Taken

June 1st, 2009 |
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You have finally decided to create your own account on Twitter after reading about the benefits it can have on you and your business.  Welcome to the party!  Unfortunately, you might be a little late to the party and it turns out the username you want to register has already been taken by someone else.  No need to worry, we will suggest a few ways to still get your desired name or phrase in a username.

Let’s pretend you are a fitness trainer named “Craig Johnson”.  Without looking at Twitter, I can pretty much guarantee that @Craig and @CraigJohnson are taken.  Similarly @fitnesstrainer is taken as well.  Stumped, you are not sure what name you should go after now. Read the rest of this entry »

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