While some users on Twitter are analytical gurus, tracking everything possible going to and from their website; the vast majority of Twitter users aren’t successfully tracking the traffic generated from their Twitter campaigns.  By not tracking your progress, how are you to know if your time spent on Twitter is paying off?

Don’t Just Shorten the URL, Track it!

As a default, Twitter will automatically shorten your mile long URL’s if you have not all ready done so.  For the majority of Twitter users, they let this slide; which is fine if what you are tweeting about isn’t linking to your own site.  However, if you are tweeting anything that points back to your own site, it is Read the rest of this entry »