Pay-Per-Tweet Undermines Social Media and Relevant Content

Sponsored Tweets, an IZEA company formerly known for “Pay Per Post” that paid bloggers to write about specific products has moved into Twitterdom. Sponsored Tweets offers Twitter users the option of sending their followers messages that hype brands or products. The chosen Twitterers get paid based upon a flat-fee per Tweet, or the number of clicks that their Tweets rack up.
Mashable described Sponsored Tweets method of doing business;
The Sponsored Tweets platform works by giving advertisers the ability to create campaigns and select, invite, and approve Twitterers of their choosing to participate in their sponsored campaigns. On the flip side, Twitterers can set their pay rate and find opportunities to tweet on behalf of advertisers and get paid per tweet and/or click.
Similar to its blogging program, Sponsored Tweets will carry disclosure in the form of a #spon hashtag. In other words, if someone is being paid to tweet about a product, it will be disclosed, assuming that users follow the rules. Read the rest of this entry »



