The implications of that question might be a little bold today, but not by much.
Think about your normal everyday habits online for a few minutes.
In case you haven’t noticed, your online behavior has changed drastically in just the last couple of years.Â How much of your news and information online do you have to GO TO to consume, and how much of your news and information COMES TO YOU?
(...Yes, you ARE very lazy.)
Now think about Facebook’s role in facilitating that “bring it to me” behavior.Â How much of all that content being served up to you has Facebook’s fingerprints all over it (…on Facebook.com, on your mobile device, via an aggregation tool like TweetDeck)?
Now that we have established your semi-sad dependence on Mark Zuckerberg, what are some of the things supporting the argument that Facebook is becoming the new Internet?
What does Facebook dominate?
Unless you live in a cave, you are probably aware that Facebook is freaking enormous.
- More than 400 Million active users
- More than 50% active users log in every day
- The average user spends almost one hour per day on FB
- The average user has 130 friends
- More than 3 Million Pages (company, brand, etc.)
- 70% of active users are from outside the United States
- More than 100 Million active users access FB via mobile devices
Facebook can definitely play the role of destination site if you like it that way, but its real power is as a platform.
- More than 500,000 active applications
- More than 80,000 websites have implemented Facebook Connect
- More than 70 languages are supported and over 300,000 users help translate
- More than 60 Million users engage with Facebook Connect on external websites per month
Facebook offers a degree of relevancy to YOUR content that is hard to match. Ask yourself this question – what is more important to you?
Information that is streamed to you without a filter other than keywords?
Information that is streamed to you that you know is already pre-filtered by what you have chosen to receive along withÂ information that is shared from within your personal network?
This is about your personal preferences and trust.Â Hands down the pre-filtered content will win your loyalty over the long term every time.Â Facebook, 1 – Rest of the Internet, 0. Read the rest of this entry »