I have seen a large number of people overly obsessed with Google Pagerank. Sure, having a decent pagerank is nice, but obsessing over it is lame. When you ask these people why they are so infatuated with the pagerank of their site, many can not give a good reason. In fact, many of these people appear to not have a clue about pagerank and what it really is. So let’s back up the truck and take a brief look at Google Pagerank.
What is Pagerank
Google pagerank is essentially a measuring stick by Google in relation to the amount of links your site or page has from other web properties. Incoming links to your site are weighted differently by Google on several factors. Google may consider some incoming links more valuable and therefore assign more of a weight to these links. More valuable link weighting can be results of an incoming link originating from a high pagerank page, or maybe an incoming link originating from an authority site. The pagerank scale ranges from 0-10, with 10 being the highest. Read the rest of this entry »
Basics of SEO
Since this is the first post in the Search Engine Optimization (SEO) section of the blog, let’s start out with some basics of SEO. So what exactly is SEO? In a nutshell, search engine optimization is the process of improving website rankings in the natural/organic listings of a search engine. Theoretically, the higher your site ranks in the search results, the more organic traffic your site will receive.
I look at SEO as having several important steps. One which is identifying your audience or target market. By doing so, you are helping to set targets and goals for your website as well as finding out who the major players are in your industry. You will know what the strengths and weaknesses of your competitors are, what keywords they are targeting and what you will need to do in order to rank higher than them in the organic search results.
Second, you implement the necessary work needed to increase the natural ranking of your site. This will be both on page and off page optimization, which we will discuss at a later date. Some items involved in this step are link building, link structure, title/meta tags, and spiderability of your site. This step is by far the most complex, evolving and intense part of the process. Read the rest of this entry »
