Mark Zuckerberg Has Bigger Issues: The Facebook Movie

May 25th, 2010 |

We all do a lot of dumb things that one day we look back on and say, “WTF was I thinking?” For Mark Zuckerberg that defining moment may be when he changed the privacy settings on Facebook. However, the bigger issue may be the movie that is coming out called “The Social Network,”which chronicles the development of Facebook. I highly doubt he’s going to be thrilled at watching himself on the big screen, especially since it seems like his privacy settings are going to be open to the public.

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Sunil Ramsamooj

Facebook Quit Day – A Discussion With Its Creator

May 18th, 2010 |

In the past several weeks, Facebook has come under fire after widely publicizing changes in privacy settings. With over 400 million users in its grasp and the Internet seemingly bowing down to its every need, this negative publicity must be making Facebook a little uncomfortable, and it’s just getting worse. In April, New York Senator Chuck Schumer asked the Federal Trade Commission to check out the privacy guidelines of Facebook. There are now a growing number of users who are leaving Facebook for good. So far 1,605 people have signed up for Facebook Quit Day on May 31st. Here I interview Matthew Milan, one of the creators of the group. He currently runs his own company that specializes in the strategic side of interaction design for the web and devices.

SR: Who is behind the movement and how did it get started?

MM: The frustration people have with Facebook that you’re are calling a movement [I don’t see it that way] has been developing for a long time. Joe Dee and I didn’t look to start a revolt as some have suggested, we just put a URL to a notion that was on the mind of a lot of people right now.  We reached a point where we didn’t feel comfortable being on Facebook anymore, and decided to be open about why we we’re leaving.

What was your biggest issue with Facebook?

While I believe it’s acceptable for organizations to collect and use comprehensive personal data from individuals, they must do it in a way that 1) Gives individuals fair choices to decide how that data is used, and 2) Is done with the intent of serving the best interests of current (and future) society as a whole.

Since Facebook is not doing either of these (and is, in fact, heading rapidly in the other direction), I’m no longer interested in maintaining a presence of any type on the site. If a company doesn’t consider information sustainability in their designs, they are not creating any long term value for humanity. For me, my frustration with Facebook wasn’t about privacy – privacy is a symptom of some emerging bigger issues, which most of us can’t clearly articulate yet. We latch on to privacy as the main concern because it’s an issue we can all directly relate to. Read the rest of this entry »

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Sunil Ramsamooj

Facebook’s Eroding Privacy

May 13th, 2010 |

This is a site dedicated to social media. As such, it’s in the interest of those of us who contribute to Ploked to write informative posts for readers regarding the use of social media, and the numerous networking tools associated with social media, in our daily affairs. I fully acknowledge social media as a tool to increase business, and my posts reflect this belief. A professional media planner by trade, my job depends on determining as much as possible about consumers, using this information to better target advertising messages to potential customers. Obviously, the more information, the better the results.

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While striving to remain objective and professional, at times I have to question the level of blind trust that we, as consumers, provide to entities outside our immediate control, opting to allow online businesses the ability to access personal information, including birth dates, address, email, family members, friends, and online surfing behaviors. I’ve written posts that substantiate social media’s success at growing businesses. I’ve also written here–and on other sites–posts concerning privacy and the “information for access” model practiced by social media sites. The majority of these posts–questioning the use of personal information–concern Facebook.

Facebook was once a place to share among friends. As the site’s evolved, its morphed into a money-making phenomenon that changes the rules as necessary. Once Facebook respected, and protected their user’s privacy. Then, unforeseen and unprecedented, the site grew from college site to worldwide network in less-than a decade. Facebook ranks among the most popular online destinations, quick approaching half a billion users Read the rest of this entry »

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Jeff Louis