Yodle Writes the Book on Local Search. Literally.

April 16th, 2010 |

Yodle is an online advertising company leading the industry in local search capabilities.  They were named the named fastest growing local online advertising company by industry analyst, Borrell Associates. Yodle’s local search business is a simple, cost-effective, and integrated approach to connecting thousands of local businesses with consumers.

Now, Court Cunningham, CEO of Yodle has co-authored an all-things-local search guide for online advertising that provides local business owners the ability to find new online customers. The book, Local Online Advertising for Dummies, went on sale April 12th and helps establish Yodle as the authority for local search compared to competitors. Other companies in the local online search provider business include Local Marketers,  OrangeSoda,  ReachLoca, and WebVisible.

Local Online Advertising for Dummies hit the shelves at an opportune time; over the past ten years, consumers in search of local businesses has grown from nothing to 80% of all searches conducted. Although the search market has changed, there are misconceptions about promoting a local business using search. Local Online Advertising for Dummies is the first effort to show business owners how to capitalize on the expanding local search trend. Read the rest of this entry »

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Jeff Louis

Are You A Total Ass Swype? Samsung Is First to Feature “Swype,” Super Fast Texting…(Shrug)

April 8th, 2010 |

Samsung might have a smart new phone, but they somehow forgot that most people would be drooling over iPads right now. This doesn’t necessarily help their “record breaking” ad campaign for the new Omnia II, but even if this phone dispensed cash, it just can’t compete with Big Mac…intosh.

Judging from the commercial, this new feature may require some graceful and concise fingering…(clearing throat sound). Grazing the touch screen from letter to letter to create words. No more typing. For me this just means more time erasing. The feature tries to make sense and connect the letters you “swype.” It kinda reminds me of that old T9 crap- always assuming some G-Rated word you had no intention of using. Strangely enough, I know people that – by some miracle – found this process useful. And in its infancy, it’s hard to say if the swyping feature will become popular – or prove to be efficient for speedy texting.

Does the world really need faster texting? Maybe we do. Maybe if we could get a text banged out quicker we would stop fiddling with our phones and get back to socializing with the person next to us.

It’s time to admit we have a problem. We religiously text rather than talk; I even used to have a voicemail that said, “hang up and send a text.”  As my professional role as Whiney Hypocrite requires, I must express my total annoyance when I am in the company of someone who seems to be half-listening as they read and write texts, interrupting as I endlessly vent my latest grievances.  And I feel shameful for my own incessant texting… okay maybe not.

The evolution of connecting via text and its presence in social situations actually is a total disconnect within our actual physical environment. At some point, we are going to celebrate the days when we forgot our phone at home.

For now though, I predict that the Samsung Omnia II will just be another recycled piece of plastic and will be outdated before all the phones have shipped out from the manufacturing warehouse. Oh, Apple, how you have seduced us all. It seems like everyone I know is sporting the iPhone, just rubbing it in my face! If you don’t have an iPhone, you probably have a Blackberry. But if you’re me, you have this: Read the rest of this entry »

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Rocky Mills

Were You One of April’s Internet Fools?

April 6th, 2010 |

Let’s face it, April Fools’ Day isn’t the same as you get older. You kind of push it aside like the Easter Bunny or the fat man in the red jump suit that gives you presents. Thanks to the Internet, this is the reason why some of us became victims on April 1st. These pranks weren’t the standard “Rick Roll.” No my friends, these were very plausible situations and some people (myself included) forgot it was April Fools’ Day and took them to heart. Here are three of my favorites:

  • YouTube – The video site took a step in a strange direction by giving users the option to convert videos to text only, making the screen look like something out of  “The Matrix.” The option was noted under “TextP” and YouTube claimed that for every second you spent in “TextP” mode, you would be saving the site a whole dollar. I’m not sure how many people bought into that idea, but it was a clever one.

  • Bieber Fever –  Funny Or Die caught the Bieber bug as the site announced that it had been bought by singer Justin Bieber. The site’s logo became “Bieber or Die” and videos of Justin were pretty much the only thing on the main page. I have to hand it to the site and even to Bieber himself. Funny or Die got a ton of publicity from his fans that wandered over out of curiosity. Bieber also appealed to a broader, more adult (though probably less mature) audience by showing his sense of humor.

 

  • Google’s Name Change – Google is known for changing its logo to cater to what’s happening. On its birthday, we see candles. July 4th, fireworks, and so on. In those instances, the Google name remains intact and creative visuals are added to enhance it. You can imagine the shock of millions as they logged on and saw an entirely different name – “Topeka.”  Clicking on it led you to the Google Blog where we learned that the name change came in honor of Topeka, Kansas, which is informally going by the name “Google” for a month. Adding to the reciprocity was a section on how to properly use the term “Topeka”  and specifics involving brand identity under the new name. This was probably the prank that affected the larest number of people and many probably thought it was real. Thankfully, it isn’t. Saying you “Topeka’ed” someone sounds a little dirty.

These were just three of the more popular April Fools’ hijinks from 2010, but there were far more that hit the web that slipped under our radar (4Chan, anyone?). In closing, we have to bequeth honorable mentions to Starbucks for  introducing new cup sizes and to CollegeHumor for opening In-N-Out Burger in NYC. Can’t wait until next year to see what the Internet, in all of its nonsensical glory, has to offer.

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Sunil Ramsamooj