Yodle Writes the Book on Local Search. Literally.

April 16th, 2010 |

Yodle is an online advertising company leading the industry in local search capabilities.  They were named the named fastest growing local online advertising company by industry analyst, Borrell Associates. Yodle’s local search business is a simple, cost-effective, and integrated approach to connecting thousands of local businesses with consumers.

Now, Court Cunningham, CEO of Yodle has co-authored an all-things-local search guide for online advertising that provides local business owners the ability to find new online customers. The book, Local Online Advertising for Dummies, went on sale April 12th and helps establish Yodle as the authority for local search compared to competitors. Other companies in the local online search provider business include Local Marketers,  OrangeSoda,  ReachLoca, and WebVisible.

Local Online Advertising for Dummies hit the shelves at an opportune time; over the past ten years, consumers in search of local businesses has grown from nothing to 80% of all searches conducted. Although the search market has changed, there are misconceptions about promoting a local business using search. Local Online Advertising for Dummies is the first effort to show business owners how to capitalize on the expanding local search trend. Read the rest of this entry »

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Jeff Louis