Well, okay, not really World Domination, but be assured that dominating the Internet has probably been brought up in meetings between Zuckerberg and crew at Facebook. comScore just released the latest Media Metrix rankings for the Top 50 U.S. Web Properties, and Facebook jumped from the 16th most popular site in July, 2008 to number 5 in July, 2009, displacing Rupert Murdoch’s Fox Interactive, owners of struggling MySpace.
The top four slots in 2008 and 2009 were occupied by Google, Yahoo, Microsoft, and AOL.
Top 10 U.S. Sites, July 2009, as ranked by comScore
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“Hi, my name is Jeff, and I am on MySpace.”
I’m not ashamed to admit I have MySpace. I even check it every so often to make sure it’s still there. And no, the site’s not terrible; it functions quite well. So, why am I not there instead of Facebook? Because I am a lemming, and I go where my friends go. I have three friends total on MySpace, including that Tom guy who shows up everywhere. I read about the changes MySpace was making to become competitive, and when I logged in a couple days ago, there were tons of new features and backgrounds, better search functions, including a local search (restaurants, bands, etc). The Music Section is still top-notch, and there are still millions of users globally.
To me, MySpace is a much more relaxed and comfortable place; Facebook is like the school where everyone had to wear the same uniform. People that I’ve met over the years claim that they stay on MySpace because their boss and their parents aren’t online with them, and the site has greater adaptability in terms of customized page layouts. The other difference is that on MySpace, you can ‘friend’ someone that you would like to know; on Facebook, that’s just not the way things are done. Read the rest of this entry »
There are Social Media enthusiasts, Social Media Professionals, and those so called “Exthusiasts;” half expert, half enthusiast. If you are knowledgeable regarding Social Media, one thing that is continually stressed is to make sure that the content you are providing is relevant to your readers. Professional bloggers suggest, in numerous cases, that the best way to provide relevant content is via a list, such as “10 Social Media Mistakes to Avoid,” or “Five Methods to Gain Twitter Followers.”
Speaking from personal experience, these lists are either very helpful, exposing readers to new tools or methods of increasing readers, or they’re pretty much worthless. Social Media’s strength is providing relevant, fresh, and interesting information at little or no cost to readers. The problem with this is that we are now inundated with great information that is never read. What I mean by this is that when we are skimming blogs or Social Media sites for interesting items that will aid our own Social Media efforts, it is nearly impossible to read everything we come across. Read the rest of this entry »
