There have been rumors running rampant that some of your favorite sites may getting a makeover with a nifty little “Like” button. If you’re familiar with Facebook, you’ll know this button. You’ve probably already used it to show your support for your friends’ status update that read, “At work, major hangover.” Behind this proposed internet wide  “Like” button, there would be a symbiotic relationship between Facebook and third party sites.

What is Facebook going to get out of it? Only one of the biggest advertising campaigns the Internet has ever seen. Of course, Google has a couple ways of promoting ads thanks to YouTube, Gmail, and other streams which top Facebook in quantity. Google can also find out what users are interested in by focusing on their keywords and search history, but that’s as good as it gets. Users on Facebook offer tons of personal information, from geography to age, important golden nuggets for those in the advertising industry. This button will be synonymous with Facebook and will get the site a great deal of exposure. If you see a pair of shoes that you like, all of a sudden all of your friends know by the click of the mouse. Websites will literally be catering to this “Like” button because they, too, can expect additional advertising revenue. Read the rest of this entry »