What does Kanye West have in common with author Dan Brown?
Although both love seeing their names printed in italics and are obsessedÂ with ancient artifacts (in Kanyeâ€™s case, his reputation), both have a link to the theoretical subfield of noetic science. Dan Brownâ€™s latest novel, â€œThe Lost Symbol,â€ delves into this discipline which studies vast quantities of information that can, when dissected, support the existence of a collective consciousness. This theory is the basis for outings like We Feel Fine, Global Consciousness Project, and the Web Bot Project, which crawl the internet looking for recurring keywords, phrases, and data that can reportedly detect the underlying â€œmoodâ€ of the masses.
What does this have to do with Kanye? On Wednesday, Kanye fell victim to the noetic field yet again after being beset with the hottest hashtag, #RIPKanyeWest, on Twitter. Read the rest of this entry »