Before Jobs, There Was Joe

February 4th, 2010 | Sunil Ramsamooj

Last week, Apple CEO Steve Jobs introduced the iPad as he walked along the stage, the crowd in awe over something they already knew about. Something that isn’t something we really need. He showcased all the things the tablet can do (which in my opinion is just a giant iPhone without the phone). While watching him pace the stage, I could only think of Joe Ades.

New York City has played host to numerous celebrities that have come and gone, but few were as iconic as Joe Ades, who passed away on February 1st last year. For those of you who live in New York City or have visited the Union Square Market, you know what makes a proper pitchman. Ades didn’t sell us products we wouldn’t need, or make us pay an extra sum of money for a memory upgrade that we all know costed a fraction of what we’re paying for it. No, he didn’t preach about his latest operating system or the minute size of his latest Mp3 player. He sold one item on the street and sold it right. For that feat, Ades was featured in Vanity Fair Magazine, the New York Post, and on The Today Show. Read the rest of this entry »

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Sunil Ramsamooj