Hunch launched publicly on June 15th and showed Microsoft’s Bing what a real decision engine looks like.

Hunch is the brainchild of Flickr co-founder Caterina Fake, and is arguably the most intuitive of a new pack of startup companies that have zeroed in on the insight that many times when people use Google they are actually not searching for results …they are looking for answers.

Search Engine VS. Decision Engine

Where search engines like Bing fall short is when you have a question and need help making a decision and not just listed information ranked by keyword relevance. Read the rest of this entry »