Let’s take a step back to some basics today.  By now, you should be well on your way in building your twitter profile.  I am going to review some basics that you need to be sure you have covered in your twitter account.

Establishing An Identity

First and foremost, I hope you are using your online “brand” as your twitter username.  For example, ploked.com has the twitter username “ploked“.  This helps to establish brand and relationship of a site with a twitter account.  If you are not using a name that can identify with your site, business, or identity, I suggest changing your username to suit this.

Do you still have the a basic or default twitter background for your profile?  If so, you do need to take a few minutes and invest some time in creating Read the rest of this entry »

One of the biggest gripes of retweeting on Twitter is the fact, by default, there has not been an easy “one click” way of retweeting a tweet.  If you find a tweet worthy of being retweeted, you would need to copy the original tweet and paste it into your status box.  Then you also have to put “RT @username” in front of the tweet.  Sounds like an oversight on the earlier development of Twitter, but they are now stepping up to correct this tedious oversight.

Twitter is implementing a retweet function that will make the retweeting process alot easier.  An announcement appeared in the Twitter Blog detailing the initial phase of the project.  Read the rest of this entry »

I’m a self-confessed social media amateur and a twitter addict. It started when I started hanging around with a techy crowd and now it’s taken over. We live in the instant age. Message and branding has to have instant impact, websites are dated in a week and it’s a full time job just keeping up with the terminology. We now speak a whole new language and have had to learn on the hoof how to communicate a clear message.

In my business I’ve been developing the SM channels for the last 6 months and have managed to integrate this as central to our sales, marketing and delivery plan. (We deliver consultancy and training to recruitment Businesses.). From this I have 10 commandments to pass on when deciding on social media strategy that I hope will help you in choosing your path: Read the rest of this entry »