Are you getting the most out of both your offline advertising and your online social media accounts?  While most of us seem to focus on marketing online, many businesses still use offline marketing.  Below I will share a few examples of offline ways to help promote your social media accounts as well as increase interaction between you and your customer/client.

Business Cards

Business cards are one of the most primitive forms of offline advertising.  They have been around for ages, simply because they work.  You can think of business cards as being similar to Twitter.  I say this in that you have a limited amount of space to explain the key points about you or your business.  It is hard to fill your business card with “fluff” in that you simply do not have the room to do so.

This is what makes business cards effective in my opinion.  You are forced to only display the most relevant or important information.  However, this can Read the rest of this entry »