Google Sidewiki: The New Wikipedia or A Brand Nightmare?

September 25th, 2009 |

The internets are abuzz with news about Google Sidewiki. For those who haven’t heard, it’s the newest addition to the Google Toolbar addon to Firefox or Chrome that allows for real-time sidebar comments on any webpage:

This seems like a great way to bring real time to every webpage right? Well, a lot of people are freaking out. In the Google example above the commenter shares some nice tidbits of information that could really help you plan your trip to San Francisco! Is this how the internet actually works?

Well, sort of. For every “Susan Taing” there will be 10 spammers/marketers who will be posting deals on the wiki or trying to direct viewers to their affiliate program or fake blog about whitening their teeth at home or getting ripped. Read the rest of this entry »

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Daniel Prager