Google’s latest foray into social media arose the day before yesterday with their announcement of Google Buzz, a feature that tacks right onto a GMail user’s inbox. It’s Google’s belief that organizing social information on the web, or “finding relevance in the noise” is a huge problem. So they decided to do something about it with the introduction of Buzz. A social media sharing service, Buzz integrates with your blogs, photo sharing platforms, Twitter, YouTube, and other sharing sites.

Microsoft and Yahoo then released announcements that they offered similar services years ago, notably Microsoft’s Windows Live service and Yahoo Profiles. So there, Google.

Google Buzz is found in your Gmail account, and automatically follows those you follow the most. However, if you are only using Gmail as a tool to sign into AdWords or AdSense, like I am, then you don’t have many Gmail connections. Not to worry.  Google will suggest new friends for you, plus you can interact with Twitter on Google Buzz.

To be quite honest, another social media tool to organize my existing social media tools isn’t such a great thing. I can’t keep up with the flood of information hitting me right now. How will Google Buzz make my life different, or more organized? It won’t. Relevance is subjective, and I can’t tell you how many times I’ve found something “relevant” and wanted to get the news out to the social stratosphere only to find my excitement waning as time passed. After all, there is a point where the number of social tools I use will eclipse the time I need for truly relevant affairs…such as work. Read the rest of this entry »