One of the more difficult things to do in social media is to track the effectiveness of the campaign.  Measuring the profitability of a social media campaign is even more difficult.  However, measuring your social media traffic using Google Analytics is not difficult at all.  Below, we will cover the steps needed to take to effectively track your social media traffic.

Getting Setup in Google Analytics

Google anayltics is tough to beat when it comes to tracking website traffic and goals.  Setting up your analytics account to measure social media traffic is actually pretty easy.

First, you will need to login to your analytics account.  Once logged in, look in the left hand column under “Settings”.  Click on the “Advanced Segments” link.  On the following page, in the top right, click where it says “Create New Custom Segment”. Read the rest of this entry »