Let’s face it, going to the grocery store is a total beating! You want to know what else is a beating, realizing at the moment of need that you have run out of certain household products like toilet paper, razors, or soap (insert your own personal list of profanity inducing depleted product discoveries here).

Wouldn’t it be great if there was a service that would track these household consumables and let you know in advance when you were about to run out?  Even better, what if the service would allow you to order these items online and have them delivered right to your door?  Hell, let’s run with this gag for a little while longer …how about if the service had equal-or-lower prices than in-store and would automatically locate available coupons for the items and apply them to your checkout?

These are some of the same questions that the founders of Alice.com asked.  They answered by launching a new startup that does all these things and more. Read the rest of this entry »