Monitoring your brand or website on Twitter is crucial to the success of any person or business.Â One problem everyone has is figuring out who or what is being tweeted about your site.Â Nearly all tweets on Twitter contain shortened URL’s which makes it difficult to keep tabs on what is being tweeted that concerns your site.
Everyone Tweets Differently
While there are common tweeting formats that are followed by most Twitter users, such as using “@yourusername” in a tweet referring to you or your site, there are many who simply add or create their own text or response, then post the link to your site.Â If these users choose to use their own URL shortener and also fail to put “@yourusername” in the tweet, chances are you will not have any idea something has been tweeted about your site. Read the rest of this entry »
You have finally decided to create your own account on Twitter after reading about the benefits it can have on you and your business.Â Welcome to the party!Â Unfortunately, you might be a little late to the party and it turns out the username you want to register has already been taken by someone else.Â No need to worry, we will suggest a few ways to still get your desired name or phrase in a username.
Let’s pretend you are a fitness trainer named “Craig Johnson”.Â Without looking at Twitter, I can pretty much guarantee that @Craig and @CraigJohnson are taken.Â Similarly @fitnesstrainer is taken as well.Â Stumped, you are not sure what name you should go after now. Read the rest of this entry »
Whether you love the concept of Twitter, or hate the idea of Twitter, if your business is not taking advantage of this opportunity, you are only hurting yourself.Â Yes, Twitter may not be a marketing method right for every type of business, but at the very least you should explore the potential Twitter opportunity.
Twitter is a great resource for smaller or sole proprietorship businesses to get exposure on a world-wide level with a minimal investment (time).Â While you may be timid to jump into Twitter pool with your business, don’t worry, everything will be ok…there are lifeguards nearby to help you out should you get in trouble.
Follow these steps and you will be well on your way to establishing your business brand on Twitter.
- Complete your Twitter profile by filling out the various information it asks for.Â It can help give a good overview to your followers of what you and your company is about.
- Brand your profile with a custom Twitter background so that you stand out from the crowd.Â Custom backgrounds are a great way to establish your brand among your followers.
- If you are the sole proprietor or face of the company, you can add a more personal touch to your Twitter profile with a picture of you.Â However, should you want to use your company logo that is ok as well since it helps establish your brand. Read the rest of this entry »