I’m a self-confessed social media amateur and a twitter addict. It started when I started hanging around with a techy crowd and now it’s taken over. We live in the instant age. Message and branding has to have instant impact, websites are dated in a week and it’s a full time job just keeping up with the terminology. We now speak a whole new language and have had to learn on the hoof how to communicate a clear message.
In my business I’ve been developing the SM channels for the last 6 months and have managed to integrate this as central to our sales, marketing and delivery plan. (We deliver consultancy and training to recruitment Businesses.). From this I have 10 commandments to pass on when deciding on social media strategy that I hope will help you in choosing your path: Read the rest of this entry »
Monitoring your brand or website on Twitter is crucial to the success of any person or business. One problem everyone has is figuring out who or what is being tweeted about your site. Nearly all tweets on Twitter contain shortened URL’s which makes it difficult to keep tabs on what is being tweeted that concerns your site.
Everyone Tweets Differently
While there are common tweeting formats that are followed by most Twitter users, such as using “@yourusername” in a tweet referring to you or your site, there are many who simply add or create their own text or response, then post the link to your site. If these users choose to use their own URL shortener and also fail to put “@yourusername” in the tweet, chances are you will not have any idea something has been tweeted about your site. Read the rest of this entry »
You have finally decided to create your own account on Twitter after reading about the benefits it can have on you and your business. Welcome to the party! Unfortunately, you might be a little late to the party and it turns out the username you want to register has already been taken by someone else. No need to worry, we will suggest a few ways to still get your desired name or phrase in a username.
Let’s pretend you are a fitness trainer named “Craig Johnson”. Without looking at Twitter, I can pretty much guarantee that @Craig and @CraigJohnson are taken. Similarly @fitnesstrainer is taken as well. Stumped, you are not sure what name you should go after now. Read the rest of this entry »
