Improving Your Social Media Marketing Strategy

July 23rd, 2014 |

Do you like interacting with people? If so, you can’t go wrong with social media marketing most of the time. Every person that tries social media marketing, to some degree, can understand why we believe it can be so beneficial. You may have some difficulty with all the interaction parts if you are an extreme loner or just not so interested in dealing with people on the net.

That is totally cool and I do understand, but you can easily learn to be all right with it with a little effort. It really isn’t a good idea to avoid this type of social interaction, simply because you can garner so many business contacts as a result of this.
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ploked

The Social Firm: ROI Metrics for Social Media

July 18th, 2014 |

Social media is an important tool for companies looking to increase brand awareness and engage with their target markets. Businesses that invest a great deal of time and money into their campaigns on Facebook, Twitter, and other social networks must be able to quantify the impact these strategies have had on their ROI.

Determining and measuring metrics for social media marketing ROI can be a complicated process. Often, a glut of data can be as unhelpful as too little information; therefore, before launching social media campaigns, companies should pinpoint the most important metrics, or key performance indicators (KPIs), to measure throughout the process.  Read the rest of this entry »

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Marketing the Selfie

July 9th, 2014 |

In the year 2013, the selfie was born. Sure, people have been taking pictures of themselves since the point and shoot cameras became popular, but once they could be uploaded instantly to social media sites, the craze really took on a new life.  There really is now no limit to how many you can post, making them the perfect avenue for people in love with themselves. Now it seems everyone is doing it, both consciously and unconsciously, which is making marketing directors spark up their light bulbs to how to use the fad for promotional purposes. Read the rest of this entry »

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Scott Mickelson