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Want to increase brand recall and awareness? According to a joint Facebook/Nielsen study, social media networks are the place to go for marketers wishing to engage consumers who are nearing the “action” phase of the buying cycle.
Nielsen, citing that brand marketers have repeatedly requested a method to measure the value of social media advertising, made “a major investment towards helping advertisers understand how to achieve their brand goals in a social context.” And out popped the report: Advertising Effectiveness: Understanding the Value of a Social Media Impression, which includes information from Nielsenâ€™s BrandLift that measures data for more than 800,000 Facebook users and their response to 125 campaigns run on the site by 70 advertisers. Nielsen’s BrandLift originated as a specific tool for measuring the effectiveness of Facebook advertising and was rolled out in September 2009 in the U.S. and in the U.K. in January. While many brands have already gravitated to social media advertising, others are hesitant due to uncertain ROI; Brandlift provides these advertisers with some assurance by providing quantifiable data that can be measured by established standards: Ad Recall, Brand Awareness, and Purchase Intent. Read the rest of this entry »
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Yodle is an online advertising company leading the industry in local search capabilities. Â They were named the named fastest growing local online advertising company by industry analyst, Borrell Associates. Yodle’s local search business is a simple, cost-effective, and integrated approach to connecting thousands of local businesses with consumers.
Now, Court Cunningham, CEO of Yodle has co-authored an all-things-local search guide for online advertising that provides local business owners the ability to find new online customers. The book, Local Online Advertising for Dummies, went on sale April 12th and helps establish Yodle as the authority for local search compared to competitors. Other companies in the local online search provider business include Local Marketers, Â OrangeSoda, Â ReachLoca, and WebVisible.
Local Online Advertising for Dummies hit the shelves at an opportune time; over the past ten years, consumers in search of local businesses has grown from nothing to 80% of all searches conducted. Although the search market has changed, there are misconceptions about promoting a local business using search. Local Online Advertising for Dummies is the first effort to show business owners how to capitalize on the expanding local search trend. Read the rest of this entry »
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Let’s face it, April Fools’ Day isn’t the same as you get older. You kind of push it aside like the Easter Bunny or the fat man in the red jump suit that givesÂ you presents.Â Thanks to the Internet, this is the reason why some of us became victims on April 1st.Â These pranks weren’tÂ the standard “Rick Roll.” No my friends, these were very plausible situations and some people (myself included) forgot it was April Fools’ Day and took them to heart. Here are three of my favorites:
- YouTube – The video site took a step in a strange direction by givingÂ users the option to convert videos to text only, making the screen look like something out ofÂ “The Matrix.” The option was noted under “TextP” and YouTube claimed that for every second you spent in “TextP” mode, you would be saving the siteÂ a whole dollar. I’m not sure how many people bought into that idea, but it was aÂ clever one.
- Bieber Fever – Â Funny Or Die caught the Bieber bug as the site announced that it had been bought by singer Justin Bieber. The site’s logo became “Bieber or Die” and videos of Justin were pretty much the only thing on the main page. I have to hand it to the site and even toÂ Bieber himself. Funny or DieÂ got a ton of publicity from his fans that wandered overÂ out ofÂ curiosity. Bieber also appealed to a broader, more adult (though probably less mature) audience by showing his sense of humor.
- Google’s Name Change – Google is known for changing its logoÂ to cater to what’s happening.Â On its birthday,Â we see candles. July 4th, fireworks, and so on. In those instances, the Google nameÂ remains intact and creative visualsÂ areÂ added to enhance it. You can imagine the shock of millions as they logged on and saw an entirely different name – “Topeka.” Â Clicking on it led you to the Google Blog where we learned that the name change came in honor of Topeka, Kansas, which is informally going by the name “Google” for a month. Adding to the reciprocity was a sectionÂ on how to properly use the term “Topeka”Â and specifics involving brand identity under the new name. This was probably the prank that affected the larest number of people andÂ many probably thought it was real. Thankfully, it isn’t. Saying you “Topeka’ed” someone sounds a little dirty.
These were just three ofÂ the more popular April Fools’ hijinksÂ from 2010, but there were far more that hit the web that slipped under our radar (4Chan, anyone?).Â In closing, we have to bequeth honorable mentions toÂ Starbucks for Â introducing new cup sizes and to CollegeHumor for opening In-N-Out Burger in NYC. Can’t wait until next year to see what the Internet,Â in all of its nonsensical glory, has to offer.