A Future in Social Media

July 4th, 2010 |

I search the classifieds for jobs pretty often, I’ve been doing it since my early years of college so I could figure out if there were jobs out there. For the most part, there aren’t any. However, I’m noticing a trend in social media jobs. The general work in social media is something of a cross between marketing,

A president with a Social Media degree? Perhaps in the future.

communications, and editorial; three areas that, in their own, are independent jobs. To prepare for the incoming growth of social media, the first thing we need are more available courses.

As more and more companies are asking for users to be adept in all things Facebook and Twitter, courses in college will help kids cover this. In my opinion, it’s is a lot more useful than foreign language as I have yet to put my elementary French to use. Companies have found it increasingly difficult to manage their social media forums which is why it is becoming a full-time job and something you might be able to cash in on. Read the rest of this entry »

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Sunil Ramsamooj

Finding a Social Media “Guru”

May 24th, 2010 |

Social media isn’t just a “place for friends;” it’s a place for business. In fact, solid proof exists that social media campaigns grow more than leads or traffic, but increase sales as well.  (I recently wrote an article documenting increased sales as a direct result of social media campaigns.)

As more success stories are published, companies that haven’t already gravitated toward social media will begin to do so. This will increase the need for social media managers

There’s only one university of which I’m aware that offers a social media degree. The one-year, full-time, $6,500 program will get you a Master’s degree. However, some online sources doubt the program’s depth. A smattering of online colleges offer social media degrees (i.e., University of San Francisco), but I wasn’t able to find any data on the programs’ success (or lack-thereof).

The problem is multi-layered, the first hurdle being a shortage of  social media “masters” capable of teaching social media engagement in-depth; according to Traffickd, there are at least 475 active social media sites (ironically, two sites that I use regularly aren’t on the list…). Complicating matters further, social media is like shifting sand; a course curriculum in February is obsolete as soon as it’s printed.  These are endemic issues with tech companies, and until there’s a standard, companies that wish to increase their social media prowess will struggle to find knowledgeable social media managers who can not only drive results, but also add value to the organization. Read the rest of this entry »

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Jeff Louis

Facebook’s Eroding Privacy

May 13th, 2010 |

This is a site dedicated to social media. As such, it’s in the interest of those of us who contribute to Ploked to write informative posts for readers regarding the use of social media, and the numerous networking tools associated with social media, in our daily affairs. I fully acknowledge social media as a tool to increase business, and my posts reflect this belief. A professional media planner by trade, my job depends on determining as much as possible about consumers, using this information to better target advertising messages to potential customers. Obviously, the more information, the better the results.

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While striving to remain objective and professional, at times I have to question the level of blind trust that we, as consumers, provide to entities outside our immediate control, opting to allow online businesses the ability to access personal information, including birth dates, address, email, family members, friends, and online surfing behaviors. I’ve written posts that substantiate social media’s success at growing businesses. I’ve also written here–and on other sites–posts concerning privacy and the “information for access” model practiced by social media sites. The majority of these posts–questioning the use of personal information–concern Facebook.

Facebook was once a place to share among friends. As the site’s evolved, its morphed into a money-making phenomenon that changes the rules as necessary. Once Facebook respected, and protected their user’s privacy. Then, unforeseen and unprecedented, the site grew from college site to worldwide network in less-than a decade. Facebook ranks among the most popular online destinations, quick approaching half a billion users Read the rest of this entry »

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Jeff Louis