Networking, what do you think of when you hear that word?
It’s funny how that one word can evoke so many different emotions I person, yet when used properly can be one of the most useful and beneficial tools on the planet today.
How do you think companies like YouTube, Facebook, Instagram and Pinterest become worth so much money in such a short period of time?
They are valuable not because of a product, they are valuable because of their ability to build networks all over the world. Their networks have become their greatest asset!
These once little startups have once again proved the power of networks, and with today’s technology you have the same power they have! Read the rest of this entry »
Do you like interacting with people? If so, you can’t go wrong with social media marketing most of the time. Every person that tries social media marketing, to some degree, can understand why we believe it can be so beneficial. You may have some difficulty with all the interaction parts if you are an extreme loner or just not so interested in dealing with people on the net.
That is totally cool and I do understand, but you can easily learn to be all right with it with a little effort. It really isn’t a good idea to avoid this type of social interaction, simply because you can garner so many business contacts as a result of this.
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Social media is an important tool for companies looking to increase brand awareness and engage with their target markets. Businesses that invest a great deal of time and money into their campaigns on Facebook, Twitter, and other social networks must be able to quantify the impact these strategies have had on their ROI.
Determining and measuring metrics for social media marketing ROI can be a complicated process. Often, a glut of data can be as unhelpful as too little information; therefore, before launching social media campaigns, companies should pinpoint the most important metrics, or key performance indicators (KPIs), to measure throughout the process. Read the rest of this entry »