I often encourage the authors at my self publishing company to use Facebook to promote their books. Facebook has over a billion users worldwide. Once in a while, though, authors encounter Facebook users who (frankly) should be banned immediately. Banning a person from your page is actually quite easy, and businesses should keep this in mind as well. Facebook has the instructions right here. In my experience, there are many types of people you shouldn’t hesitate to ban from your page. Here are the top 5 in my humble opinion… Read the rest of this entry »
I recently heard (on Twitter, ironically) about a new program for crowdfunders called Crowd Chirp. Its a way for crowdfunders to easily target potential backers on Twitter! Based on my seven years of experience doing social media marketing, this is a great service for crowdfunders that can really help them get the word out on Twitter quickly and cheaply. Twitter itself is a great way for a any crowdfunding project to get new backers. However, using Twitter effectively requires not just time and energy but also specialized software and expertise. That’s why I really like the idea of CrowdChirp’s fast and easy approach. I quickly discovered that its a fantastic tool to increase exposure thats also super simple to use. You can launch a full targeted twitter marketing campaign for your crowdfunding project on Kickstarter or Indiegogo by simply entering a few of your best keywords into their program, that’s it! Crowd Chirp does all the technical stuff in the background to target your potential backers and bring them to your campaign. Read the rest of this entry »
There’s a new type of money being exchanged between customers and businesses.
In the era of reality shows, an era in which anyone can become famous through the internet, attention is becoming more and more like a form of money.
The more attention you can garner on the market, the bigger your audience is, and the more opportunities you have to generate sales.
Houdini understood this; he was a Marketing genius. Eighty-six years after his death, he’s the most famous magician in the history of the world. That takes some serious Marketing…
One of his Marketing tools was public acts that he performed free of charge. The press was guaranteed to write about them.
For example, he went to a police station and asked the actual police officers to put their best handcuffs on him. He then proceeded to escape and, of course, he got the press to write about it. Read the rest of this entry »