September 10th, 2012 Chicago, IL. Nathan Massinelli, social media commentator.
I recent Social Media news “SYSS: Selling Your Structured Settlement” has made several additions to their site that, although primary content driven as with the addition of ‘News’ and ‘State Laws’, includes both a ‘community’ feature and ‘forum’, a step in the direction of integrating social media into their blogging and education platform.
SYSS for those of you unaware of the brand, is a nation-wide Structured Settlement Broker and bidding house. Some sources say it is one of the 3-4 largest auction houses/bidding marketplaces, if not 2-3, for structured settlement annuities today.
Although in business for a mere two years compared to the over a decade JG Wentworth and others have been operating, SYSS nonetheless is making strides (edit: having around I heard it’s pronounced ‘Sis’ rather than ‘S.Y.S.S.’). While one of the most burgeoning brands in their respective market, they’ll have to think fast and work hard to keep up in today’s market.
Currently the majority of structured settlement buyers ‘blog’ or produce articles on their site, either on-site or off-site, to both ‘inform’ and generate interest that converts to leads. Often times the two paths cross. The copy in such an instance acts less educational and more like sales copy. It’s a very competitive industry and the added hype and verbiage helps stay a step ahead. In this author’s opinion social media and an open ended forum/network would be a step in the right direction of achieving less bias. If anything open and conscientious debate would be possible, or rather easier, versus the blogging platform which is used is typically used by individuals versus groups. Read the rest of this entry »
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Social media networks have grown to be a major part of popular culture. People throughout the world use the largest sites to express short, random thoughts or to rant about various topics. Social media networks allow people to stay in touch with their friends or reconnect with people from the past. Other, slightly less popular social networks can be used for career building or professional networking purposes.
The online communities these days do not have to be trendy mainstream sites. There are also social networking sites for particular interests. For example, there are several social networks for writers. Pondrin.com is one of the networking sites dedicated to writers and their interests. Pondrin works by encouraging a system of feedback and encouragement among its members. The process is simple. A user earns points by commenting on other users’ blogs, stories, publications, and other works. The points can then be redeemed to allow the user to publish his or her own writing. Any type of writer is welcome. Users can write poetry, short stories, opinion pieces, academically inclined explanations of prominent news topics, or whatever else strikes their fancy. The front page shows links to the newest members, the most recent posts on blogs, and the latest publications in the creative writing area. The site also allows users to â€œfriend’ each other.Â Read the rest of this entry »