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A long time ago in a far away land called Los Angeles, there was a great king named Conan O’Brien. After several years of his reign, his network turned on him and he went into hiding. Those still loyal to him searched high and low to no avail. Then on February 24th, he came to Twitter and announced, “Today I interviewed a squirrel in my backyard and then threw to commercial. Somebody help me.”

He was back, sort of. Before long, his people came back together. Over half a million followed him wherever he went, reading his tweets and, in some cases, retweeting. Soon after, Conan did something most interesting – he began to follow someone. Just one. The “followee: was a 19-year-old college student in Michigan who had only started tweeting two days before Conan under the handle @LovelyButton. O’Brien would then tweet “Sarah Killen, your life is about to change.” And so it did.  Very quickly.

The tweet that launched a new celebrity

Killen hadn’t taken the comment seriously but soon enough, word blazed across the social media lands and she had a following of over 15,000 people. Quite a large number since she was new to Twitter and only had about three followers beforehand. Not only was her name gaining notoriety, she was also amassing a small fortune. When her webcam threatened to prevent her from doing a video interview with MTV, some kind soul who sells horns in Florida bought  her a new Apple computer. And with her wedding set for later this year, she is being offered a tailor made wedding dress by a designer in New York.

We still aren’t sure why Killen was the chosen one. She says that Conan’s people contacted her through MySpace quite randomly and she said sure, not taking it too seriously. But with all the attention and very real treasures, she’s probably had a change of heart. Thousands are reaching out to a girl who, just a couple days ago, was practically unknown.

No one knows what O’Brien is plotting. Him coming onto Twitter was strange enough, but following only one person makes us all scratch our heads. I guess we’ll have to keep following Conan and Sarah to see where all this ends up.

Twitter is antisemitic. At least that’s what I thought this past weekend, when #jewishrapnames, a random hashtag I started using early Saturday morning, blew up all over the 140 character micro-messaging service hours later. I began a series of tweets around 3am Saturday morning. The first one was “50 Schpent #jewishrapnames.” What followed were a few more tweets from myself and followers. In all, perhaps 50 names were tweeted with the tag. I thought nothing of it and by 5am was fast asleep. But when I woke up in the afternoon on Saturday, I saw a few @ replies from people who normally never reply to me, and thought maybe I was onto something.

Around 8pm on Saturday night, I started sending #jewishrapnames tweets into the Twitterverse again. The same core group of followers from the night before began adding and retweeting them. Within an hour, a Twitter search for #jewishrapnames yielded many results. It seemed as if just sitting on the search page would show that there were roughly 10 tweets coming in per minute. Not enough for a trending topic, right? At this point I decided to keep going and kept tweeting, realizing the hashtag was catching on. Another hour passed and after @SamanthaRonson got in on the act, her one million+ followers all joined in. At that point, it seemed as if there were tweets coming in every second.

By midnight Saturday, the real time results from Trends Map was showing #jewishrapnames trending in New York City, San Francisco, and globally in a few different countries. Suffice it to say, I wasn’t able to take a screenshot of where it was trending at the time (silly me), so the real time results are a little sketchy as of now. But a Twitter search will still yield over 100 pages of results. That’s a lot of tweets. Is it enough to become a trending topic? Perhaps. Read the rest of this entry »

After a long history of hardships, Haitians are now enduring a long and disastrous aftermath from last month’s most severe natural disaster in current history. The death toll is estimated at over a quarter million, the damages exceeding those of the Asian tsunami in 2004, and the costs are billions more than that of Katrina. Being one of the poorest Third World countries, Haiti is no stranger to suffering, with poverty, disease, debt, and a long list of political problems with dictatorship having existed for decades.

With their previous beloved leader, Aristide, sent into exile and the current president, René Préval, walking around in a daze, the Haitian people are short-handed on powerful leaders, and are relying on short form aid instead. Relief efforts for the massive destruction and displacement of Haitians are endless, and the partnering of big brand relief organizations with social media sites could make the overwhelming process more efficient. But for real-time news about the relief progress and inside perspectives from locals in Haiti, social media networks are revolutionizing the way we stay informed. By following local publishers, donors are empowered to make more informative decisions on how to help.

Although the Red Cross has the most branding power and continues to receive millions more in donations than any other agency, there are many more organizations with progressive, innovative approaches that hold a certain expertise. Questioning the legitimacy of an organization with an unknown name is only logical; there are predators who are using this ravaged country as an excuse to wring cash out of well intentioned donors. The less informed the donor, the more likely their funds will go to familiar agencies like Red Cross and UNICEF. There have been debates of pooling U.S. disaster funds to spread the help to other organizations that are more specialized, yet it doesn’t seem like a timely solution to what needs immediate attention.

There are easy ways to donate and some sponsors are doing it for you. If you become a follower of the Clinton Bush Haiti Fund by March 2^nd, Rudy’s BBQ will automatically donate fifty cents to CBHF. (You can participate via the CBHF Twitter account). You can also sport your support with a Fashion for Haiti t-shirt (@fashionforhaiti on Twitter). New York community group To Haiti With Love, is asking artists to create and donate. Art will then be auctioned off via their website, tohaitiwithlove.co.uk. Also, if you are an eBay shopper, you can automatically donate during your checkout.

To read what people on the ground in Haiti are saying and to learn about other ways you can help and become a part of the plan, check out the publishers and citizen journalists below on Twitter:

http://twitter.com/MakHaitian

http://twitter.com/mediahacker

http://twitter.com/firesideint

http://twitter.com/RAMhaiti