Please don’t send me a letter after we’ve connected offering me an unbelievable opportunity to make money, especially if you are involved in a MLM. In fact, any email you send soliciting business on LinkedIn is counterproductive. The goal is to get your targeted connections to reach out to you !
A thanks for the connection letter is OK if it’s not mass produced, but it’s not really necessary. Asking people to buy something in an opening letter reeks of desperation. Writing letters to a connection is for something very specific. InMail is best.
Many people are on LinkedIn to build their brand in some way. But, I think most users don’t understand LinkedIn at all. In this post, I’m going to share some thoughts on how to make your LinkedIn efforts fruitful. LinkedIn can make your phone ring, or inbox ding – you just have to know what you are doing. Read the rest of this entry »
BusinessWeek’s Business Exchange – What It Is, And Why I’m Loving It
Look for this box on the BusinessWeek homepage
I’m going to start out here with a plea for forgiveness.
This article isn’t directly about Twitter, or LinkedIn or any of the popular social media/networking sites that stay in the news – please don’t be mad at me.
Hey- I said don’t throw garbage at your screen yet! BusinessWeek’s Business Exchange (BX) indirectly makes use of Twitter and LinkedIn in ways I think you’ll find quite helpful.
So simma down nah.
What It Is
BX is BusinessWeek’s social network/bookmarking hybrid. With the amount of information you can quickly find, it’s unique positioning and its ease of use, I’m really surprised people aren’t talking about it much, much more.
On the other hand, I haven’t been talking about it either for a very specific reason that we’ll get to in a minute.
Of course it’s also because everyone is talking about Facebook and Twitter.
I know I always am.
Anyway… let’s take a look at who will benefit from using BX. Read the rest of this entry »
There are Social Media enthusiasts, Social Media Professionals, and those so called “Exthusiasts;” half expert, half enthusiast. If you are knowledgeable regarding Social Media, one thing that is continually stressed is to make sure that the content you are providing is relevant to your readers. Professional bloggers suggest, in numerous cases, that the best way to provide relevant content is via a list, such as “10 Social Media Mistakes to Avoid,” or “Five Methods to Gain Twitter Followers.”
Speaking from personal experience, these lists are either very helpful, exposing readers to new tools or methods of increasing readers, or they’re pretty much worthless. Social Media’s strength is providing relevant, fresh, and interesting information at little or no cost to readers. The problem with this is that we are now inundated with great information that is never read. What I mean by this is that when we are skimming blogs or Social Media sites for interesting items that will aid our own Social Media efforts, it is nearly impossible to read everything we come across. Read the rest of this entry »