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BusinessWeek’s Business Exchange – What It Is, And Why I’m Loving It
Look for this box on the BusinessWeek homepage
I’m going to start out here with a plea for forgiveness.
This article isn’t directly about Twitter, or LinkedIn or any of the popular social media/networking sites that stay in the news – please don’t be mad at me.
Hey- I said don’t throw garbage at your screen yet! BusinessWeek’s Business Exchange (BX) indirectly makes use of Twitter and LinkedIn in ways I think you’ll find quite helpful.
So simma down nah.
What It Is
BX is BusinessWeek’s social network/bookmarking hybrid. With the amount of information you can quickly find, it’s unique positioning and its ease of use, I’m really surprised people aren’t talking about it much, much more.
On the other hand, I haven’t been talking about it either for a very specific reason that we’ll get to in a minute.
Of course it’s also because everyone is talking about Facebook and Twitter.
I know I always am.
Anyway… let’s take a look at who will benefit from using BX. Read the rest of this entry »
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There are Social Media enthusiasts, Social Media Professionals, and those so called “Exthusiasts;” half expert, half enthusiast. If you are knowledgeable regarding Social Media, one thing that is continually stressed is to make sure that the content you are providing is relevant to your readers. Professional bloggers suggest, in numerous cases, that the best way to provide relevant content is via a list, such as “10 Social Media Mistakes to Avoid,” or “Five Methods to Gain Twitter Followers.”
Speaking from personal experience, these lists are either very helpful, exposing readers to new tools or methods of increasing readers, or they’re pretty much worthless. Social Media’s strength is providing relevant, fresh, and interesting information at little or no cost to readers. The problem with this is that we are now inundated with great information that is never read. What I mean by this is that when we are skimming blogs or Social Media sites for interesting items that will aid our own Social Media efforts, it is nearly impossible to read everything we come across. Read the rest of this entry »
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So youâ€™ve heard of LinkedIn, decided to create a profile, added some connections and now you get emails every Friday about LinkedIn updates and you send them directly to your delete box. You wonder, â€œIf I have a job, why should I be hanging out on LinkedIn. Whatâ€™s the value?â€
Simple answerâ€”LinkedIn is for all professionals and is not just for finding job opportunities and credentialing your experience, but for networking and exchanging information. You might think that is an obvious statement, but to some, it isnâ€™t because they leave their profiles stagnant and forget that part of being successful in life is refusing to stand still. Read the rest of this entry »