Local Texans in Austin are either grumbling about the slew of youths and dbâ€™s about to infiltrate their fair city, or rubbing their palms together for the tourist payday as the 24th Annual Music & Media Conference, South By Southwest, gets going (or should I say, growing). With social media, networking, technology, branding power, and everything else expanding faster than child obesity, so does SXSW and the amount of attendees.
The Interactive and Film portion kicked off on March 12th with trade shows, conferences, discussion panels, celebrity interviews, and film screenings, industry parties, etc. The big balls officially drop on the 17th, as bands from far and wide will melodically mount and rotate the 80-plus stages in downtown Austin. It’s hard to imagine the scope of planning that goes into the non-stop schedule, and if you think you have your itinerary all mapped out, think again. It’s going to get messy once the texts start pouring in – â€œGo see this showâ€, â€œCome to such-and-such filmâ€ – and your days become 90% planning, totally souring what should be a liberating mood.
So, we can all count our blessings for phones with email and the â€œwhat-the-f*ck did we do beforeâ€ invention of text…but, like the dearly departed Corey Haim, everything has its limits. For example, if you’re at SXSW, you might text a group of friends, and then you get a text back, you respond, you get one from someone else and you fill them in on what you already heard back, and thus begins the chaotic cycle of simply trying to meet up with your goddamned friends. Sucks to be popular, don’t it?!?
Well, for you high-in-social-demand types, scratch the above time-consuming malarkey. With the new Brightkite Group Text, you can hit all your loyal buddies at once and start a big old text-versation – including pics.Â You can use it from your computer, iPhone, iPhone touch, even if you’re not a member of Brightkite. With it, you can still text back from your phone and it will go to everyone on the list in the Group Text. It’s like the â€œReply Allâ€ of texting. But the awesome thread is still saved with Brightkite, if – unthinkable as it seems – you can’t remember last night.
But for those of you looking to downsize your phone bill, you can cancel that bastard and use Brightkiteâ€™s Group Text for all your texting needs. Then meet up with your friends and borrow their phone!Â Bite me, Verizon – can you hear me now, bitch?