16 Twitter Tips for Small Business Owners

May 19th, 2009 |

Whether you love the concept of Twitter, or hate the idea of Twitter, if your business is not taking advantage of this opportunity, you are only hurting yourself.  Yes, Twitter may not be a marketing method right for every type of business, but at the very least you should explore the potential Twitter opportunity.

Twitter is a great resource for smaller or sole proprietorship businesses to get exposure on a world-wide level with a minimal investment (time).  While you may be timid to jump into Twitter pool with your business, don’t worry, everything will be ok…there are lifeguards nearby to help you out should you get in trouble.

Follow these steps and you will be well on your way to establishing your business brand on Twitter.

  1. Complete your Twitter profile by filling out the various information it asks for.  It can help give a good overview to your followers of what you and your company is about.
  2. Brand your profile with a custom Twitter background so that you stand out from the crowd.  Custom backgrounds are a great way to establish your brand among your followers.
  3. If you are the sole proprietor or face of the company, you can add a more personal touch to your Twitter profile with a picture of you.  However, should you want to use your company logo that is ok as well since it helps establish your brand. Read the rest of this entry »
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