6 Steps That Can Make or Break Your Twitter Brand

October 14th, 2010 |

Building your brand on Twitter is an important part of whether or not your brand/image will be successful on Twitter.  It is imperative that you not only build a targeted following, but more importantly that you create a conversation with or at a minimum provide your followers with useful information.

In this post, I am not going to go over the basics such as filling out your Twitter profile and uploading an avatar.  You can read about that type of stuff in “Basics of Building Your Twitter Profile.”  Instead I will discuss several items you should focus on should you want your twitter brand to succeed.

Be Proactive

Many tweeps commonly have questions or problems they need help with.  This is your opportunity to step in and come to the rescue by answering their question or atleast referring them to a source that may help them.  By helping them, you not only solve their issue, you help establish credibility and identity among the Twitter community. Read the rest of this entry »

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Twitter Application Site Receives Cease & Desist From Twitter

August 12th, 2009 |

MyTwitterButler.com has posted on their site that they received a letter from Twitter claiming several violations of the Twitter terms of service.  The details including a PDF of the letter sent to the site owner can be viewed here.  While the site owner claims they are being sued, that does not yet appear to be the case.  In fact, the PDF outlines the various violations this site has in regards to Twitter and their terms of service.

Site Background

A quick background on MyTwitterButler is that they sell a desktop application to help Twitter users get more followers.  Twitter has been known to be against “aggressive following” and it appears that is what they consider this application to do.  While Twitter never clearly defines what “aggressive following” is, it leaves it up to speculation of the developers and users. Looking at the developer terms of service, it simply says:

Do not create a bot to promote mass following. Twitter enables users to find and connect with people. Mass following does not help users find interesting connections. Applications found to be promoting valueless mass-following or following-ponzi schemes will be promptly blacklisted. So please, spend your time developing something that helps users find people with interesting connections.

As you can see, the definition of “mass following” is not clearly defined. However, alot of Twitter activity is based on third party apps that make the use of Twitter more efficient.  What is the real difference if you manually go through the Twitter search to find new users to add based on your interests/keyword opposed to using an application that automates the process for you?  You can save countless hours with the help of an application that does this.  In fact, MyTwitterButler allows you to search for users based on keywords. Therefore, I would think this application could be classified as “something that helps users find people with interesting connections” in reference to the last sentence quoted above. Read the rest of this entry »

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Uncover Every Tweet About Your Website

July 8th, 2009 |

Monitoring your brand or website on Twitter is crucial to the success of any person or business.  One problem everyone has is figuring out who or what is being tweeted about your site.  Nearly all tweets on Twitter contain shortened URL’s which makes it difficult to keep tabs on what is being tweeted that concerns your site.

Everyone Tweets Differently

While there are common tweeting formats that are followed by most Twitter users, such as using “@yourusername” in a tweet referring to you or your site, there are many who simply add or create their own text or response, then post the link to your site.  If these users choose to use their own URL shortener and also fail to put “@yourusername” in the tweet, chances are you will not have any idea something has been tweeted about your site. Read the rest of this entry »

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