6 Steps That Can Make or Break Your Twitter Brand

October 14th, 2010 |

Building your brand on Twitter is an important part of whether or not your brand/image will be successful on Twitter.  It is imperative that you not only build a targeted following, but more importantly that you create a conversation with or at a minimum provide your followers with useful information.

In this post, I am not going to go over the basics such as filling out your Twitter profile and uploading an avatar.  You can read about that type of stuff in “Basics of Building Your Twitter Profile.”  Instead I will discuss several items you should focus on should you want your twitter brand to succeed.

Be Proactive

Many tweeps commonly have questions or problems they need help with.  This is your opportunity to step in and come to the rescue by answering their question or atleast referring them to a source that may help them.  By helping them, you not only solve their issue, you help establish credibility and identity among the Twitter community. Read the rest of this entry »

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Basics of Building Your Twitter Profile

October 11th, 2010 |

Let’s take a step back to some basics today.  By now, you should be well on your way in building your twitter profile.  I am going to review some basics that you need to be sure you have covered in your twitter account.

Establishing An Identity

First and foremost, I hope you are using your online “brand” as your twitter username.  For example, ploked.com has the twitter username “ploked“.  This helps to establish brand and relationship of a site with a twitter account.  If you are not using a name that can identify with your site, business, or identity, I suggest changing your username to suit this.

Do you still have the a basic or default twitter background for your profile?  If so, you do need to take a few minutes and invest some time in creating Read the rest of this entry »

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College Football and Social Media, What to Do? Part 1

October 2nd, 2009 |

Texas Tech coach Mike Leach has taken a stand against Twitter, and social media in general. According to Fanhouse, he made it clear that “Anybody that wants to play for us doesn’t have a Twitter page.”

This firm stance against the micro-blogging service stemmed from an incident where a player tweeted a sarcastic comment about the coach being late to a team meeting. According to the Lubbock Avalanche-Journal, linebacker Marlon Williams wondered why he was still in a meeting room when “the head coach can’t even be on time.” Since then, the tweet has been deleted and his page  is now where to be found.

This little Twincident (yeah, I just made that up, see if it takes off), begs a larger question. Who is in the wrong? Moreover, should the NCAA come up with social media policies similar to the NFL or the NBA ? Read the rest of this entry »

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Daniel Prager