Finding a Social Media “Guru”

May 24th, 2010 |

Social media isn’t just a “place for friends;” it’s a place for business. In fact, solid proof exists that social media campaigns grow more than leads or traffic, but increase sales as well.  (I recently wrote an article documenting increased sales as a direct result of social media campaigns.)

As more success stories are published, companies that haven’t already gravitated toward social media will begin to do so. This will increase the need for social media managers

There’s only one university of which I’m aware that offers a social media degree. The one-year, full-time, $6,500 program will get you a Master’s degree. However, some online sources doubt the program’s depth. A smattering of online colleges offer social media degrees (i.e., University of San Francisco), but I wasn’t able to find any data on the programs’ success (or lack-thereof).

The problem is multi-layered, the first hurdle being a shortage of  social media “masters” capable of teaching social media engagement in-depth; according to Traffickd, there are at least 475 active social media sites (ironically, two sites that I use regularly aren’t on the list…). Complicating matters further, social media is like shifting sand; a course curriculum in February is obsolete as soon as it’s printed.  These are endemic issues with tech companies, and until there’s a standard, companies that wish to increase their social media prowess will struggle to find knowledgeable social media managers who can not only drive results, but also add value to the organization. Read the rest of this entry »

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Jeff Louis

Useful Social Media Marketing Strategies

April 30th, 2009 |

Unfortunately in the world of Social Media, there is no defined right way to go about implementing your social media marketing plan.  The strategy of your plan will have numerous variables such as:

  1. Overall Goals – Are you looking to increase SEO, brand recognition, targeted traffic, conversions, etc.?
  2. Finding Peeps – Where can you go online to find the majority of your targeted demographic?
  3. Available Manpower – Are you a one man (or woman) show?  Or do you have people you can outsource to?  Maybe you work for a company who has staff on hand to assist?

In a perfect world, you would clone yourself since you know exactly what you would like to happen within your social media campaign.  However, we are far from a perfect world (I am not saying I am into cloning – completely different subject), so in reality, we are limited by time and resources.

Depending on your resources, you may need to determine which methods or tactics below to focus on and implement into your overall marketing plan. Read the rest of this entry »

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