Finding a Social Media “Guru”

May 24th, 2010 |

Social media isn’t just a “place for friends;” it’s a place for business. In fact, solid proof exists that social media campaigns grow more than leads or traffic, but increase sales as well.  (I recently wrote an article documenting increased sales as a direct result of social media campaigns.)

As more success stories are published, companies that haven’t already gravitated toward social media will begin to do so. This will increase the need for social media managers

There’s only one university of which I’m aware that offers a social media degree. The one-year, full-time, $6,500 program will get you a Master’s degree. However, some online sources doubt the program’s depth. A smattering of online colleges offer social media degrees (i.e., University of San Francisco), but I wasn’t able to find any data on the programs’ success (or lack-thereof).

The problem is multi-layered, the first hurdle being a shortage of  social media “masters” capable of teaching social media engagement in-depth; according to Traffickd, there are at least 475 active social media sites (ironically, two sites that I use regularly aren’t on the list…). Complicating matters further, social media is like shifting sand; a course curriculum in February is obsolete as soon as it’s printed.  These are endemic issues with tech companies, and until there’s a standard, companies that wish to increase their social media prowess will struggle to find knowledgeable social media managers who can not only drive results, but also add value to the organization. Read the rest of this entry »

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Jeff Louis

Really? A College Degree…In Social Media!

March 30th, 2009 |

Are you tired of your parents or offline friends busting your chops because you are always playing around on social media sites? I imagine they tell you that you should be doing something more constructive with your time….like go to college and get a degree! If this sounds all too familiar, you might be in luck.

Birmingham City University is offering a one year course which will earn you a master’s degree in Social Media. The course will include studies around social networking sites such as Twitter, Bebo, and Facebook. How these sites can be used for communication and marketing purposes will be the focus of the program. Read the rest of this entry »

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