“Google” Google for Help

May 31st, 2010 |

PhotobucketDespite both reading and writing innumerable words about Google, the company, it dawned on me that I didn’t have a ton of insight on the search capabilities offered on the site. This revelation came as I searched for a specific print ad created at a former agency. Perhaps more frustrating than not being able to find it was the fact that I it was to help someone else. Which is why I had to keep going long after I should have stopped. I can quit on my own stuff, but feel compelled to deliver for someone else.

Ridiculous considering that the ad had not, to my knowledge, been displayed online. Google can’t find something that doesn’t exist. In the end, I didn’t find it, leading me to search Google about conducting better Google searches. I felt a little better due to the number of returns (206,000,000) but I wasn’t going to look through all that crap. At this point, I decided to see what Google said about searching on Google. Read the rest of this entry »

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Jeff Louis

Finding a Social Media “Guru”

May 24th, 2010 |

Social media isn’t just a “place for friends;” it’s a place for business. In fact, solid proof exists that social media campaigns grow more than leads or traffic, but increase sales as well.  (I recently wrote an article documenting increased sales as a direct result of social media campaigns.)

As more success stories are published, companies that haven’t already gravitated toward social media will begin to do so. This will increase the need for social media managers

There’s only one university of which I’m aware that offers a social media degree. The one-year, full-time, $6,500 program will get you a Master’s degree. However, some online sources doubt the program’s depth. A smattering of online colleges offer social media degrees (i.e., University of San Francisco), but I wasn’t able to find any data on the programs’ success (or lack-thereof).

The problem is multi-layered, the first hurdle being a shortage of  social media “masters” capable of teaching social media engagement in-depth; according to Traffickd, there are at least 475 active social media sites (ironically, two sites that I use regularly aren’t on the list…). Complicating matters further, social media is like shifting sand; a course curriculum in February is obsolete as soon as it’s printed.  These are endemic issues with tech companies, and until there’s a standard, companies that wish to increase their social media prowess will struggle to find knowledgeable social media managers who can not only drive results, but also add value to the organization. Read the rest of this entry »

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Jeff Louis

Five Firefox Things Everyone Should Know

May 4th, 2010 |

According to Net Market Share, Firefox has a 24.59% market share. Not too bad for an open source web browser. If you’re still on some version of Internet Explorer, check out my previous article “Ditch Internet Explorer 6, 7, and 8” on why you should be dumping it. Here are a few tips that I’ve found essential:

Use these techniques to outfox other web browsers

1. Use keywords: Chrome and Safari both have wonderful “Speed Dial-like” quick launch pages to bookmark your most visited websites, but I find it too slow. I don’t want to have to write “Facebook” or “Gmail” or “Google Reader” or god forbid the sometimes long URLs for some blog. To get to where you need faster, create a keyboard keyword shortcut. Here’s how:

Bookmark the website (Control/Command + D). Ex) Facebook. Then go to the “Bookmarks” menu. Click “Organize Bookmarks.” Navigate to where the bookmark is (usually in the Bookmarks Menu or Bookmarks Toolbar) and click on it. There should be a little arrow icon for more options situated at the bottom of the window. Next to “Keyword,” type a shortcut. For example, for Facebook, I keyworded it to the letter “F.” Now when I type “F” and then press enter, Firefox brings me right to Facebook. I’ve done the same for other websites I visit every day, several times a week. Here’s what I have: YouTube = “YT,” Gmail = “G,” Google Reader = “R,” Yahoo = “Y,” and “Ploked” = “P.” These are just my shortcuts, but I find it has sped up the time I spend on Facebook and YouTube by getting me in and getting me out. The faster I can say “done,” the faster I can start doing more important things! Read the rest of this entry »

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Raymond Wong