Not All Advice Is Golden

July 30th, 2009 |

There are Social Media enthusiasts, Social Media Professionals, and those so called “Exthusiasts;” half expert, half enthusiast. If you are knowledgeable regarding Social Media, one thing that is continually stressed is to make sure that the content you are providing is relevant to your readers. Professional bloggers suggest, in numerous cases, that the best way to provide relevant content is via a list, such as “10 Social Media Mistakes to Avoid,” or “Five Methods to Gain Twitter Followers.”

Speaking from personal experience, these lists are either very helpful, exposing readers to new tools or methods of increasing readers, or they’re pretty much worthless. Social Media’s strength is providing relevant, fresh, and interesting information at little or no cost to readers. The problem with this is that we are now inundated with great information that is never read. What I mean by this is that when we are skimming blogs or Social Media sites for interesting items that will aid our own Social Media efforts, it is nearly impossible to read everything we come across. Read the rest of this entry »

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Jeff Louis

5 Tips to Leveraging LinkedIn

May 28th, 2009 |

So you’ve heard of LinkedIn, decided to create a profile, added some connections and now you get emails every Friday about LinkedIn updates and you send them directly to your delete box. You wonder, “If I have a job, why should I be hanging out on LinkedIn. What’s the value?”

Simple answer—LinkedIn is for all professionals and is not just for finding job opportunities and credentialing your experience, but for networking and exchanging information. You might think that is an obvious statement, but to some, it isn’t because they leave their profiles stagnant and forget that part of being successful in life is refusing to stand still. Read the rest of this entry »

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