Why Won’t Twitter Let #JewishRapNames Trend?

February 25th, 2010 |

Twitter is antisemitic. At least that’s what I thought this past weekend, when #jewishrapnames, a random hashtag I started using early Saturday morning, blew up all over the 140 character micro-messaging service hours later. I began a series of tweets around 3am Saturday morning. The first one was “50 Schpent #jewishrapnames.” What followed were a few more tweets from myself and followers. In all, perhaps 50 names were tweeted with the tag. I thought nothing of it and by 5am was fast asleep. But when I woke up in the afternoon on Saturday, I saw a few @ replies from people who normally never reply to me, and thought maybe I was onto something.

Around 8pm on Saturday night, I started sending #jewishrapnames tweets into the Twitterverse again. The same core group of followers from the night before began adding and retweeting them. Within an hour, a Twitter search for #jewishrapnames yielded many results. It seemed as if just sitting on the search page would show that there were roughly 10 tweets coming in per minute. Not enough for a trending topic, right? At this point I decided to keep going and kept tweeting, realizing the hashtag was catching on. Another hour passed and after @SamanthaRonson got in on the act, her one million+ followers all joined in. At that point, it seemed as if there were tweets coming in every second.

By midnight Saturday, the real time results from Trends Map was showing #jewishrapnames trending in New York City, San Francisco, and globally in a few different countries. Suffice it to say, I wasn’t able to take a screenshot of where it was trending at the time (silly me), so the real time results are a little sketchy as of now. But a Twitter search will still yield over 100 pages of results. That’s a lot of tweets. Is it enough to become a trending topic? Perhaps. Read the rest of this entry »

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Paul Cantor