Small Business Benefits of a Social Media Plan

June 9th, 2009 |

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Ploked.com is all about being plugged into social media. We strive to provide informative, relevant, and unique perspectives in the world of social media.

Implementing a social media plan is becoming essential for small businesses.  Utilizing social media allows for small businesses to connect with their customer on a more personal level and helps to not only create, but also maintain an ongoing relationship.

Many benefits can be a result of a properly implemented and maintained social media campaign.  Below, we will cover some of the more important reasons of why you need to implement a social media plan in your small business.

Building Your Company Brand

Social media sites allow any business to increase their visibility and brand awareness to a large group of eyes.  By having a social media presence, the relationships you create online help your image and brand to become identifiable with your particular niche or industry.  The ongoing relationship will ultimately lead you and your business to become an authority site among the community with your now established brand.  This can ultimately lead to increased sales.

More Website Traffic

Another benefit of a properly implemented social media plan is that you can utilize the various social media sites to help drive targeted traffic to your website.  Since the majority of your online friends or followers will more than likely be interested in what you have to say on the social media site, chances are they will be interested in what you have to offer via your website.  Social media sites are a great way to drive targeted traffic to your site with a high probability of converting to a sale or transaction.

Increased Sales

Social media provides an excellent way to help increase your sales and profits.  Nearly all social media sites are free to use and take part in, therefore there is really no cost other than your time.  You can utilize your time to target potential customers and build a relationship with them.  Over time, these relationships can ultimately lead to a sale.  The fact that you have a relationship with this person will significantly increase your chances for repeat sales as well as possible referrals to friends and family.

Customer Feedback

Various social media outlets are a great source to gather, monitor, and solicit customer feedback about your products or services.  Since the majority of feedback will be instigated by the customer, it is up to you as a business owner to take the necessary actions to respond accordingly to what the customer is saying.  Whether it is as something as simple as a “thank you” for a positive customer testimonial, or handling an unsatisfied customer in a professional manner; the way your business handles each type of feedback can strengthen and enhance your online image.

While there are definitely more benefits to a properly implemented social media campaign, these are among the strongest.  What benefits have your small business seen from an effective social media campaign?

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