Twittering for Business, Increase Your Popularity and Profitability

October 8th, 2010 |

About is all about being plugged into social media. We strive to provide informative, relevant, and unique perspectives in the world of social media.

Does your business use Twitter yet?  Or any social media site for that matter?  If not, you are potentially missing out on future clients, future sales and most importantly increased profitability.  Remember when Myspace, was “the next big thing”?  Well that is sort of where twitter is at right now.  Over the past year, it has gained an increaed following, not only of individuals, but potential customers of yours.

Twitter is relatively a new social networking service that has really changed the meaning of communication. Well, not only in personal communication but also in business communication, Twitter has managed to gain a massive following of users. With this increase of popularity, it only makes sense that Twitter is a great way to promote your business needs.

Twitter is a social networking service that gets the message to your customers or clients at lightning speed, which makes your business promotion in a great way. This is the perfect micro-blogging service that helps in communicating to the world about your business advancements, products and services without any investment. With limited words (only messages with 140 characters can be written twitter), you can communicate in real terms with all your followers.

With the increased popularity of twitter, most of the well established companies the world over now have twitter accounts.  Has your company established itself on Twitter yet?  Companies already utilizing the site find Twitter a great place to promote their business. Twitter, the micro-blogging service, is the best way to reach out to the employees, customers and partners.

This social networking service is also a great place where one can come up with business announcements like the launch of a new product and other special business proposals. You can post these announcements in twitter on a regular basis, which gets you the best exposure to your followers. For example if you are an e-commerce website, then twitter helps in promoting the new products, sales, and other special offers in which you may have. You can also include reviews from the customers in your Twitter account that gives more credibility to your business.

While promoting business through Twitter, it should be noted that you have to give your followers valuable information on your products and services. The more information is added in twitter, the more you get to promote your business through twitter.  One way to offer more value to your followers is to offer some sort of sale or special discounts for twitter followers only.  This means that this discount will only be available for followers of your account.  These followers will feel appreciated and more than likely take advantage of the deal you present them.

Twitter is also a great way to monitor your customer feedback.  For example, you can see what others have to say about your company, products and services, which only helps in promoting your business.  Listen to what others say in twitter helps in building good relationship and in improving your business.  If a problem should arise with your business, you have the opportunity to effectively solve the dilemma at hand.  Others will take note of your proactive solution and see the value you place in customer satisfaction.  However, if you blow off people with problems, chances are it could be detrimental to your business since bad customer service news will spread fast.

Last but not the least; maintain professionalism in the small messages, called tweets, which you sent. Always remember that people like to follow only the professional way.   Do not post up topics irrelevant to your business or products….Chances are that people are following you in order to gain insight on your business and not what you are having for lunch 😉

Twitter is an extremely powerful tool that can explode your business to new heights if properly utilized.  While I only briefly gave examples of a few small ideas, I hope to go more in depth on a future post describing some killer tactics to help your business profit from Twitter.

So has your business used Twitter yet?  What results or experiences can you share?

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