How to Use Twitter Search on a Local Level

May 11th, 2009 |

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As previously discussed, Twitter is a powerful search tool.  But did you know that Twitter has an advanced search?  Using the advanced search feature can really help you target exactly what you are looking for.

Searching on Twitter is great to find relevant results in a near real time fashion.  But what makes the advanced search even better is that you can use it help you search for things locally.

Let’s Play Some Golf

For example, let’s say you are visiting Houston and are interested in playing a round of golf.  Not real familiar with Houston, and you don’t feel like sifting through the yellow pages, or want to sort through Google search results.  Instead you jump onto the advanced Twitter search and enter the criteria you are looking for.

The advanced Twitter search allows you to really target specific criteria, such as exact phrases, hashtags; to, from, or referencing a particular person; as well as location within a certain radius, attitude of the tweet, and whether or not the tweet contains links.

adsearch

As you can see from the screenshot, you can really fine tune your result to find exactly what you are looking for.  The search result will display the most recent conversations about your search criteria (you can even select dates to show tweets from in your search).  You can then browse across these results and maybe you come across a tweet where you find a group or other individual looking to play a round of golf as well.  You can then reply to their tweet and who knows, you may have found yourself into a round of golf all because you knew how to use the Twitter search on a local level.

Use Local Search For Your Business

Aside from using the advanced search for finding things to do, local businesses can use it to find and target local customers.  There are many ways you can utilize the local search results.  You can start up conversations with users geographically located near your business that share your interests, invite these people to stop by your store, or even offer them a “twitter” only discount.

Engaging with users in your geographic region can really help build your brand, increase customer loyalty and help spread word of mouth advertising.  Your customer base will thrive as well as the profitability of your business.

There really are not any limits to how you or your business can utilize Twitter on a local level.  In what ways have you already used the advanced search?  Or how do you plan to use the advanced search to help you or your business succeed?

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