All about Infographics and their Importance in Marketing

January 26th, 2015 |

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A visitor takes approximately 50 milliseconds to form an impression of a website, 2.6 seconds to rate it and the next 10 seconds to decide whether to stay or leave. It has been substantiated through research that 84% views and 94% clicks on a website are driven by infographics because they constitute visual content, which also leads to a greater number of conversions of visitors to customers. Therefore, they are definitely an important element of marketing, but in order to use them effectively, it is also essential to understand them. In simple terms, infographics can be defined as visual presentations of information. Design elements are utilized for the purpose of displaying content.

The beauty of infographics is that they can be extremely useful in expressing complex messages to visitors in a way that improves their comprehension. While images are usually described as an extension or explanation of the matter of written articles, infographics are made for the purpose of conveying a self-contained principle or message. Thus, infographics can be called ‘picture books’ of data and information. Everyone is aware that visual content provides excellent performance and anyone who has doubts can look at the popularity of social networks such as Instagram and Pinterest, which are solely visual-centric.

Infographics should definitely be incorporated into a business’s marketing strategy and are an important element of website design. Research has proved that 90% of the information that’s sent to the brain is visual in nature and that nearly 40% of people give a better response to information displayed visually as compared to data displayed as text. Visual information is processed by the brain 60,000 times quicker than written data. Apart from that, there are several other reasons why infographics have proven to be a successful addition to one’s marketing strategy and they include:

  • Attention grabbers

In a situation where words alone will not suffice, infographics turn out to be highly effective in not just grabbing, but also retaining the attention of viewers.

  • Viral magnets

Sharing infographics is also extremely easy because they are attractive and powerful so they can be shared on social networks with ease. This increases their likelihood of going viral and giving a business greater exposure.

  • Promote better understanding

Content displayed in the form of infographics is easier for potential customers to understand. They don’t need to concentrate a lot and will understand the message in the first go. As the message is transmitted instantly, there is a greater possibility of them converting into customers.

As far as search engines are concerned, infographics work great. When it is published, it comes with a link to the website so this can provide added traffic.

  • Brand awareness

This can also be enhanced as long as a business includes its brand logo and website address within the infographics. They just have to sit back and let the infographics do their job while they reap the benefits.

Hence, infographics can be immensely useful in the context of marketing and shouldn’t be ignored.

This post was written by the Guy Galboiz eMarketing team in UK London, England. We hope you enjoyed reading it!


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