Social Media? Is it a Fad?

March 27th, 2009 |

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Ploked.com is all about being plugged into social media. We strive to provide informative, relevant, and unique perspectives in the world of social media.

Social media has been around for awhile in my opinion.  By awhile, I mean a few years which in terms of the internet could fly as the definition since everything online is so fast paced and accelerated.  At this point in time, do you consider social media a fad?  Or perhaps it is or has become an industry?

Why would it be considered a fad you might ask?  Well a fad is normally something that is typically embraced enthusiastically for a short period of time.  Depending on what your definition is of a short period of time is, social media could fall into the definition of being a fad.  It has a tremendous following and buzz, while in terms of actual years could be considered a short period of time.

Do I think it is a fad?  Not exactly.  I think social media is the next wave of the online marketing revolution to come ashore.  Will it last forever?  That is hard to say with the fast paced internet society we now live in.  Technology and ideas are growing at rapid rates, so it would not surprise me to see a advancements, tweaks, and new spins on social media used in ways many of us may have not previously beleived possible before.

Just think of how far we have come in the past 10 years or so.  Look back at 1999 and see what some of the “next big” things were.  Laptops were unaffordable for most, cell phones were starting to make it into the hands of the masses, and Y2K was going to doom us all!  Ten years later, nearly everyone can afford a laptop, who doesn’t have a cell phone, and WTF is Y2K?

Face it, we are a rapidly growing, rapidly evolving society.  Change is inevitable, change will happen.  Some will be for better, some will be for worse.  I do know that social media is just now starting to be exploited within the next few years evolve into communication and marketing channels many of us may have never dreamed of.

While it probably sounds like I have been rambling on (which it wouldn’t surprise me), so what is social media?  Is it a fad?  In my opinion no.  To me it is becoming a way of life for many, sort of like e-mail when it first peeked it’s head.  But that is a whole other conversation 🙂

So what are your thoughts?  Is social media going through its 15 minutes of fame?  Or is it positioning itself to become something more than many of us think is possible?

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