PitchCake Gives Brands Fresh Ideas Straight from their Customers

July 18th, 2012 |


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Coming up with a tagline and marketing messaging is tough. But who better to ask than your customers? That’s where PitchCake comes in. PitchCake is a new app that lets people compete in pitch challenges for their favorite products, causes and debates. Challenges are sponsored by brands looking for new, creative ways to pitch their products and services.

It’s free to compete and hosting a challenge starts at $35 (most of the cost goes to the prize pool). Brands publish a short brief, then people submit their pitches to the PitchCake engine to see who is the best. PitchCake rates pitches on how convincing, approachable and knowledgeable you sound.For brands, it’s a great tool for ideation, engagement and exposure. For individuals, it’s a handy tool for practicing sales pitches, getting ready for job interviews or just having fun.

There are all types of Challenges on PitchCake:

  • Food & Drink: Pitch Masters explain why you should indulge in specific caffeinated beverages or munch on one snack over another.
  • Gadgets: What’s so great about your latest invention? Ask Pitch Masters to tell you and find out which pitch resonates the most.
  • Political Cause: Test out messaging and use the masses to figure out what is the most convincing way to get someone on your side.
  • Door-to-Door Sales Pitches: Find out which opening pitch will have folks inviting you into their homes instead of slamming the door in your face!

PitchCake is a cool way to get your audience engaged with your product and reward them for awesome ideas you can use to create buzz and strong value propositions. It’s the ultimate cure for a marketer’s writing block!

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