A Twitter Runs Through It: A MySpace Reduction?

October 19th, 2009 |


Journalist. Rogue cynic. Type Atypical personality. Don't hate - that's MY job. Follow my musings on Twitter @laurenthedark

If a tree harboring a bird’s nest fell on MySpace, would anyone be around to hear the tweets?

That is the question the release of the Twitter Sync Official App a month ago on September 21st sought to override in the coming weeks. According to Complete.com statistics via Mashable, MySpace lost over five million unique visitors to the site between August and September. Oddly enough, I’ve recently seen some “friends” add new photos to their albums albeit visiting the site with minimal regularity, as if dressing up their profiles in preparation for digital burial. While these statistics may hold little surprise for the many who’ve expatriated to Facebook, it begs the question of what the much hyped Twitter sync app actually accomplished for the site over the last few weeks.

Tessa Horehled, an Atlanta-based social media consultant and editor-in-chief of Drive a Faster Car, explains that the new app won’t have any significant impact on MySpace’s traffic as the site can be updated via Twitter and associated applications rather than from MySpace itself. Horehled adds, “The added Twitter-ready capabilities could help draw older users back or [encourage them] to finally sign up for the online network.”

Although this may also be the reasoning of MySpace executives, it has not, as of yet, synced with the aforementioned statistics. By contrast, however, Experian Hitwise places MySpace in the lead with average time spent on social networks for September 2009. MySpace clocked in at an average of 25:56 minutes as opposed to the average 23 minutes spent on Facebook. Amy Walgenbach, Manager of Communications at MySpace, responded to my query by stating that MySpace is unable to provide any details on the usage of the app at this time, including associated changes in the amount of unique visits, repeat visitors, and session times.

Through it all, it seems that MySpace got something right by one-upping the competition with the two-way sync mechanism, something that its largest competitor is sorely missing. Says Horehled, “I look forward to seeing if Facebook chooses to match this [two-way sync] capability in the future.”

The real question is, with declining membership and the ability to update status messages without ever having to visit the site to do so, how much further in the future will MySpace continue to be mentioned in the same breath as Facebook or even Twitter, to which it now syncs?

If it falls, will you still care enough to tweet about it?

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Lauren Cannon