Privacy vs. Access: Seven Tips for Practicing Safe Search

January 13th, 2010 |

Search engines have evolved, make no mistake about it. Where once a search engine did nothing but look for stuff, they now incorporate apps that are moving closer to the realm occupied by social media. Likewise, social media sites are fighting to capture their share of the search market by introducing real-time results. In the not-so-distant future, it wouldn’t surprise me a bit if Facebook (the biggest kid on the social media block) squared off against Google, undoubtedly the search engine king for the past decade. Unfortunately for us little people, this collision of search and social will lead to serious online privacy concerns.

Which is not to say that users aren’t already concerned about online security. We’ve come to an intersection, and it’s a Catch-22 because we have to give up privacy to gain access. Damned if you do, damned if you don’t. Lately, many of the privacy issues have focused upon social media sites, their associated apps, and the numerous security fumbles that nearly every social media site’s committed. However, the real “information” is being stored by your favorite search engine.

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Jeff Louis

Benefits of Real Time Search for Breaking News

June 26th, 2009 |

With the recent loss of Michael Jackson, we were able to witness not only the loss of a music icon (whether you loved or hated him is irrelevant), but also the impact and benefit of real time search capabilities.  Real time search is one of the strongest features of Twitter.

Ploked previously covered the aspect of Twitter being a search engine.  Not only is Twitter a search engine, it provides something that even Google or other search engines can not provide…real time results.  This was witnessed first hand when reports/rumors of Michael Jackson’s death began to surface.

Antiquated Search Results

Should you have tried to search Google, Yahoo or even Bing, you had little luck finding out what was going on.  Even if there were news outlets that confirmed his actual death, these old school search engines did not have the story indexed within their search results immediately.  Therefore the casual internet user may have had trouble finding confirmation of his death right after the report of his passing was confirmed at a media outlet. Read the rest of this entry »

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ploked A Community Based Decision Engine

June 22nd, 2009 |

Hunch launched publicly on June 15th and showed Microsoft’s Bing what a real decision engine looks like.

Hunch is the brainchild of Flickr co-founder Caterina Fake, and is arguably the most intuitive of a new pack of startup companies that have zeroed in on the insight that many times when people use Google they are actually not searching for results …they are looking for answers.

Hunch Home Page

Search Engine VS. Decision Engine

Where search engines like Bing fall short is when you have a question and need help making a decision and not just listed information ranked by keyword relevance. Read the rest of this entry »

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Eric Williamson